This seminar is designed for business owners and managers, CEOs, CFOs, presidents, vice presidents, marketing professionals and attorneys.
As a professional involved in direct and interactive marketing, you must have a thorough understanding of the relevant laws and regulations to avoid the loss of business and high costs of litigation that could result from uninformed decisions. This highly informative seminar will provide an update of the key laws, regulations, and issues related to direct and interactive marketing, and will ensure you leave with the information you need to minimize your organization’s exposure to liability. Topics to be discussed include:
• Intellectual Property Issues
• Online Marketing Practices
• Current Issues Related To Telemarketing
• Advertising Issues
• Sweepstakes, Contests And Games Of Chance
9:00 a.m. - 10:10 a.m.
I. Intellectual Property Issues
C. Trade Secrets/IDEA Theft
E. Application To Your Organization’s Policies (Includes Discussion On Web Sites And Domain Names)
10:10 a.m. - 10:25 a.m.
10:25 a.m. - 11:35 a.m.
II. Online Marketing Practices
A. Current Issues And Trends
B. False Advertising Claims And The FTC
C. The Children’s Online Privacy Protection Act: What Is It And What Does It Mean For You?
11:35 a.m. - 12:35 p.m.
Lunch (On Your Own)
12:35 p.m. - 1:45 p.m.
III. Current Issues Related To Telemarketing
A. The Telephone Consumer Protection Act
B. The Telemarketing Sales Rule And The New National Do Not Call Registry
C. State Telemarketing Laws Including Do Not Call Laws
D. Other Laws Impacting Telemarketing Activity
1. Need For Written Contract
2. Impact Of State Home Solicitation Statutes
3. Other FTC Rules
E. Current Trends And Enforcement
1:45 p.m. - 2:55 p.m.
IV. Advertising Issues
A. FTC Advertising Requirements Online
B. Disclosures And Disclaimers Online
C. Endorsements And Testimonials
D. Pricing And Free Claims
2:55 p.m. - 3:10 p.m.
3:10 p.m. - 4:20 p.m.
V. Sweepstakes, Contests And Games Of Chance
A. Basic Rules Under Lottery Laws
B. Advertising Sweepstakes, Contests And Games
C. Current Enforcement
D. Execution: The Key To Reducing Liability
E. Special Concerns For Online, Sweepstakes, Contest And Games
4:20 p.m. - 4:30 p.m.
VI. Questions And Answers