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Who should attend Measuring and Maximizing Marketing ROI
Marketers at all levels, including marketing vice presidents, directors and managers—as well as managers and executives in other departments (finance, operations, customer service, R&D) who work with or support marketing.
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Measuring and Maximizing Marketing ROI  

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Marketers at all levels, including marketing vice presidents, directors and managers—as well as managers and executives in other departments (finance, operations, customer service, R&D) who work with or support marketing.

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Seminar Summary:

You’ll learn how to use marketing ROI results to generate more competitive corporate-wide product and service strategies. (see full course description)

 
 

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Training Course Syllabus:


Are your marketing expenditures really paying off?

With today’s budget cuts, tougher competition and greater accountability, you must prove that your marketing efforts are getting the desired results. Now, discover various measurement tools—from financial techniques that measure traditional activities to research methods that measure attitudes, perceptions and other intangibles—and how to implement them. You’ll learn how to use marketing ROI results to generate more competitive corporate-wide product and service strategies.

 

Who Should Attend

Marketers at all levels, including marketing vice presidents, directors and managers—as well as managers and executives in other departments (finance, operations, customer service, R&D) who work with or support marketing. An understanding of the fundamentals of marketing is highly recommended.


How You Will Benefit
  • Know exactly how effective your marketing spending is
  • Justify the value of your marketing efforts to your boss, your CEO, yourself
  • Get more mileage out of specific projects such as creating visibility and developing a strategic direction
  • Make better brand decisions using correct marketing ROI information
  • Measure each marketing activity to maximize sales and minimize costs
  • Enhance and promote your company’s image

What You Will Cover
  • Marketing ROI today: challenges, opportunities and roadblocks
  • How leading companies track and assess marketing ROI
  • Three key categories of marketing ROI: accounting, addition, attitudes
  • Advanced strategic and tactical ROI measurements
  • Market research: new ways to generate fast, effective feedback
  • Key components to successful marketing ROI measurement
  • Integrating measurement into the marketing plan and budgeting process
  • Determining potential marketing ROI assessments

 

Seminar Summary:

You’ll learn how to use marketing ROI results to generate more competitive corporate-wide product and service strategies. (see full course description)

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