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Who should attend Branding Beyond the Logo: How Brand Relates to the Bottom Line
This one-day seminar is designed for human resource managers, presidents, vice presidents, business owners and managers.
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Branding Beyond the Logo: How Brand Relates to the Bottom Line  

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Seminar Summary:

This OnDemand Webinar will bring you beyond marketing and advertising and help you understand how quality leadership and staff, accountable and ethical behavior, and your organizationís willingness, ability and commitment are at the heart of your brand identity. (see full course description)

 
 

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Training Course Syllabus:


Branding Beyond the Logo: How Brand Relates to the Bottom Line† -† Reputation / Branding Training Webinar

Overview:

Competition for dwindling resources is more ferocious than ever - and is threatening to become more so. Itís not enough to simply be good at what you do. Today, you need to differentiate your nonprofit from other organizations by branding who you are, what you do, how you do it - and, most importantly, why anyone should care enough to support you!

This OnDemand Webinar will bring you beyond marketing and advertising and help you understand how quality leadership and staff, accountable and ethical behavior, and your organizationís willingness, ability and commitment are at the heart of your brand identity. Its core objective is to help you clearly define, promote and protect your brand, as well as create a plan to incorporate cost-effective, practical branding elements into your organizationís everyday business activities.

Agenda:

What Is Branding?

  • †Branding Is Far Less About Marketing, Advertising and PR, and for More About Quality Leadership and Staff, Accountable and Ethical Behavior, and an Organizationís Willingness, Ability and Commitment to Live Up to Whatever It Says About Itself
  • A Brand Is Your DNA
  • A Brand Is Your Story Not Your Fairytale

Branding Myths

  • Branding and Marketing Are One and the Same
  • Once We Have an Attractive Logo and Catchy Tagline, We Have Our Brand
  • Branding Is the Responsibility of Our Marketing and Communications Folks
  • We Donít Have a Budget to Promote Our Brand

Brand Management

  • How to Create or Identify Your Brand
  • How to Promote Your Brand
  • How to Protect Your Brand

Credits:

This course was last revised on November 29, 2012.

AL CPE

This course will qualify for 1.5 live credit hours through the Alabama State Board of Public Accountancy.

GA CPE

This program MAY QUALIFY for CPE credit through the Georgia State Board of Accountancy.* *Please check the rules and requirements in your state for CPE compliance.

IA CPE

This program MAY QUALIFY for CPE credit through the Iowa Accountancy Examining Board.* *Please check the rules and requirements in your state for CPE compliance.

IN CPE

This program MAY QUALIFY for self-study CPE credit through the Indiana State Board of Accountancy.* *Please check the rules and requirements in your state for CPE compliance.

KY CPE

This program MAY QUALIFY for CPE credit through the Kentucky State Board of Accountancy.* *Please check the rules and requirements in your state for CPE compliance.

ME CPE

This program MAY QUALIFY for CPE credit through the Maine State Board of Accountancy.* *Please check the rules and requirements in your state for CPE compliance.

MI CPE

This program MAY QUALIFY for CPE credit through the Michigan State Board of Accountancy.* *Please check the rules and requirements in your state for CPE compliance.

MT CPE

This program MAY QUALIFY for self study CPE credit through the Montanta Board of Public Accountants.* *Please check the rules and requirements in your state for CPE compliance and calculating the amount of credit hours you can claim for self study courses.

ND CPE

This program MAY QUALIFY for CPE credit through the North Dakota State Board of Accountancy.* *Please check the rules and requirements in your state for CPE compliance.

NH CPE

This program MAY QUALIFY for CPE credit through the New Hampshire Board of Accountancy.* *Please check the rules and requirements in your state for CPE compliance.

NV CPE

This program MAY QUALIFY for CPE credit through the Nevada State Board of Accountancy.* *Please check the rules and requirements in your state for CPE compliance.

TX CPE 1.5

Lorman Business Center, Inc. has registered with the Texas State Board of Public Accountancy as a CPE Sponsor. This registration does not constitute an endorsement by the Board as to the quality of our CPE Program. This program qualifies for 1.5 hours of continuing professional education.

VA CPE

This program MAY QUALIFY for CPE credit through the Virginia State Board of Accountancy.* *Please check the rules and requirements in your state for CPE compliance.

WY CPE

This program MAY QUALIFY for CPE credit through the Wyoming Board of Certified Public Accountants.* *Please check the rules and requirements in your state for CPE compliance.

Faculty:

Larry Checco

Checco Communications

  • President of Checco Communications
  • Checco Communications is a consulting firm that focuses in branding, it helps organizations clearly define who they are, what they do, how they do it and, most importantly, why anyone should care enough to support them
  • More than 25 years of communications experience, he has helped to raise the brand visibility, fundraising capabilities, recruitment efforts, membership levels, and impact of some of the nationís largest and smallest organizations and government agencies
  • Speaks, and conducts courses and workshops on branding around the country
  • Faculty member of the NeighborWorksģ Training Institute - an adjunct of Southern New Hampshire University - and a facilitator for the Weinberg Fellows Program
  • His articles on branding and leadership are referred to and reprinted on countless web sites
  • His first book, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization has sold thousands of copies worldwide
  • Latest book is entitled Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand
  • Degree in economics, Syracuse University; M.A. degree in journalism and public affairs, American University

Length: 84 Minutes

Seminar Summary:

This OnDemand Webinar will bring you beyond marketing and advertising and help you understand how quality leadership and staff, accountable and ethical behavior, and your organizationís willingness, ability and commitment are at the heart of your brand identity. (see full course description)

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