This one-day program examines the widespread use of the Internet by businesses of every type and size, and the integration of traditional civil liability principles into this rapidly-evolving commercial medium. Speakers will focus on how a business' use of the Internet can potentially give to serious civil liability in some instances. The faculty will suggest methods for minimizing and avoiding such risks through careful oversight of a business' use of the Internet in sales and marketing, advertising and other everyday activities. They will also discuss the availability of insurance coverage to protect against potential risks of liability that may arise in the course of conducting business on the Internet.
The program will include a separate discussion about attorney advertising via the Internet and the various statutes and ethical rules which apply.
Finally, the program will feature an economist's perspective on the potential financial impact of Internet activity involving competing businesses in cases in which trademark and copyright infringement, and/or product disparagement are alleged.
- Overview of rapidly-changing areas of law
- Practical methods for minimizing litigation
- Analysis of class action potential
- Businesses insurance options
- MCLE credits, including ethics
9:00 a.m. - 9:05 a.m.
Overview of program; brief discussion of statistics and growth of the Internet as a business tool and the potential pitfalls arising from the use of this relatively easy but worldwide communication mechanism.
9:05 a.m. - 11:20 a.m. (Break 10:30 a.m. - 10:45 a.m.)
II. Don't Get Caught In The Internet's Web: An Overview Of Potential
A. The Internet And The First Amendment
C. Unfair Competition And False Advertising
D. Creating Contracts Over The Internet
E. Copyright And Trademark Issues
F. Jurisdiction And Venue
G. Minimizing The Risks Of Litigation
11:20 a.m. - 12:20 p.m.
III. Consumer Protection Law And The Internet
A. The Internet's Impact On Consumers
B. The Internet's Impact On Business
C. The Internet's Impact On Certain Types Of Consumer Litigation
12:20 p.m. - 1:20 p.m.
Lunch (On Your Own)
1:20 p.m. - 2:20 p.m.
IV. Insurance Coverage For Computer And Internet Related Business
A. Traditional Commercial General Liability Coverage
B. 'New' Insurance Products
2:20 p.m. - 3:20 p.m.
V. Ethical Issues For The On Line Lawyer
A. The Web Site As Advertising Medium
B. The Web Site As Legal Referral Service
C. Forming The Attorney Client Relationship On Line
D. Digital Information, E-Mail And Confidentiality
3:20 p.m. - 3:35 p.m.
3:35 p.m. - 4:30 p.m.
VI. Internet Liability: Economic Damages And Discovery
A. Approaches To Determining Economic Damages Arising From Claims Of Unfair Competition, False Advertising And Defamation
B. Common Measurements For Estimating And Apportioning Lost Profits And Quantifying Economic Losses
C. Traditional And Electronic Discovery Issues