In today's evolving economy, a business' Intellectual Property is often among its most valuable assets. A business risks losing its Intellectual Property assets by failing to actively document creation, or failure to preserve and protect its Intellectual Property assets. This course is designed to help participants recognize protectable Intellectual Property assets and select the appropriate methods of protection and preservation of Intellectual Property assets.
Also businesses are increasingly finding themselves under pressure to create new revenue streams and profit centers from existing assets. This seminar will explore how Intellectual Property assets can be used to keep a business growing in a slowing economy, through licensing, joint ventures, distributorships and other forms of strategic alliances.
- Protection of Intellectual Property assets
- Overviews of trademark, copyright, patent and trade secret laws
- Leveraging Intellectual Property through licensing, joint ventures, distributorships, etc.
9:00 a.m. - 9:50 a.m.
I. Overview Of Protection Of Intellectual Property
A. The Value Of Intellectual Property
B. Managing The Cost Of Protection Of Intellectual Property Assets
C. Protection Of Company Intellectual Property Assets versus Protection Against Infringing The Rights Of Others
9:50 a.m. - 10:05 a.m.
10:05 a.m. - 11:00 a.m.
II. Overview Of Trademark Law
A. Trademark Adoption And Clearance
B. Conducting Trademark Searches
C. Trademark Prosecution And Maintenance
D. Trademark Protection
11:00 a.m. - 11:50 a.m.
III. Overview Of Copyright Law
A. Copyright Application To Business Writings And Software
B. Who Owns The Copyright?
C. Registration Procedures
D. How To Profit From Others' Infringement Of Your Copyright
E. Fair Use Of Material Covered By Copyright
F. Copyright Issues Concerning Internet Websites
11:50 a.m. - 12:50 p.m.
Lunch (On Your Own)
12:50 p.m. - 1:45 p.m.
IV. Overview Of Patent Law
A. What Can Be Patented?
B. Alternatives To Patent Protection
C. Obtaining A Patent
D. What A Patent Protects
1:45 p.m. - 2:35 p.m.
V. How To Leverage Your Intellectual Property Through Licensing (Excluding Patents)
A. How To Prepare A Strategic Licensing Plan To Define Potential Market, Potential Distribution Channels, Proprietary Features/Benefits, etc.
B. How To Prepare A Company Licensing Manual And Licensing Forms
C. License Agreement Review
D. Consideration Of Other Leveraging Devices Such As Distributorships And Joint Ventures
2:35 p.m. - 2:50 p.m.
2:50 p.m. - 3:40 p.m.
VI. Patent And Technology Licensing
A. Combination Patent Licensing
B. Essential Patent Licensing Strategies
C. Elements Specific To Patent And Technology Licensing
3:40 p.m. - 4:30 p.m.
VII. Trade Secrets Overview
A. Trade Secret Protection
B. Employees And Trade Secrets
C. Protection Of Intellectual Property Assets With Litigation