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Who should attend Pricing Strategies - Capturing and Sustaining a Competitive Advantage Onsite Training
Marketing and product managers and executives at all levels—as well as financial managers involved in pricing, sales and customer service managers and senior management (presidents, vice presidents and senior vice presidents, COOs and others).
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Pricing Strategies - Capturing and Sustaining a Competitive Advantage Onsite Training  

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Marketing and product managers and executives at all levels—as well as financial managers involved in pricing, sales and customer service managers and senior management (presidents, vice presidents and senior vice presidents, COOs and others).

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Seminar Summary:

Go from ad hoc, hope-for-the-best pricing to value-capturing, bottom-line-boosting strategies! (see full course description)

 
 

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Training Course Syllabus:


Pricing Strategies - Capturing and Sustaining a Competitive Advantage - Available for Onsite Training ONLY

Take the mystery out of competitive pricing and maximize your product or service’s sales potential. At this seminar, you’ll gain unique tools and proven tactics to better assess your current pricing position and develop a pricing strategy that will increase your company’s “wallet share” and long-term customer loyalty.

Your Staff Will Discover How To:

  • Develop pricing strategies using an actual proven process—rather than guesswork or ad hoc approaches
  • Align their pricing strategies to corporate goals and objectives
  • Identify what customers truly value—and are willing to pay for
  • Optimize pricing throughout their customer base by segmenting your market
  • Avoid the most common pricing errors that companies make
  • Build a competitive pricing model into their organizational structure

Topics Covered:

  • Pricing strategies in competitive markets
  • Market research: key to pinpointing customers’ evaluations of suppliers’ product quality, service level and overall value
  • How to conduct a competitive pricing analysis
  • How to create a competitive advantage to enhance pricing opportunities
  • Case study: the case of the pricing predicament
  • How to successfully implement new pricing strategies and tactics

Who Should Attend

Marketing and product managers and executives at all levels—as well as financial managers involved in pricing strategies, sales and customer service managers and senior management (presidents, vice presidents and senior vice presidents, COOs and others).

Seminar Summary:

Go from ad hoc, hope-for-the-best pricing to value-capturing, bottom-line-boosting strategies! (see full course description)

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