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Who should attend Rehab and Therapy: How, When and Where to Market
Physical Therapists, Physical Therapy Assistants, Occupational Therapists, Occupational Therapy Assistants, Certified Occupational Therapy Assistants, Nursing Home Administrators, Therapy Owners and Managers, Marketing Directors, In-Home Administrators, Athletic Trainers, Assisted Living Managers
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In today's modern world of marketing,
there isn't a choice--you will succeed or fail based on the marketing program
you initiate. And, because health care marketing is constantly changing, it is
important to sharpen your skills and stay competitive. You must continually
update and increase your marketing focus if you are to survive and thrive.
This seminar provides the latest information the rehab and therapy professional
needs to understand modern marketing techniques, concepts and strategies. You
will quickly learn how to evaluate your organization's marketing, advertising
and public relations efforts, including where and how to improve your results.
You'll discover and understand why patient retention is a key to your success;
how, when and where to advertise and what your message should contain; and when
branding comes into the marketing mix. Examine how "Cause Marketing" plays an
increasingly important role in your future planning and how cost-effective
public relations enhance your image. Most importantly, at the end of the
seminar, you will recognize and appreciate the significance of effective
marketing in your facility and service.
WHAT YOU WILL LEARN
Discover how effective marketing can add income to your practice
Recognize how advertising attracts patients to your rehab/therapy services
Identify what role community relations plays in the success of your
Discover surefire ways of evaluating the success of your marketing efforts
and patient retention
When the paper is blank, discover how to create a marketing plan that
works for your rehab and therapy practice
Discuss the importance of branding your practice in a competitive world
saturated with hundreds advertising messages each day
Develop a marketing plan for your organization
Examine how marketing is a force for patient retention
Discover the role that "Baby Boomers" play in the future of your rehab and
Identify how to increase physician, case manager and employer referrals
Explore the advantages and disadvantages of each advertising medium and
the basic skills to make them work for you
Identify the demographics and psychographics of your target audience and
examine how it affects your marketing
ABOUT THE SPEAKER
Norman W. Wilkens, is president of Ambient Communications,
Inc., a marketing, advertising and public relations firm in Indianapolis, IN.
Wilkens began his advertising career in 1957 and has gone on to excel in the
public relations and advertising industry at all levels. His health care
experience includes the public relations responsibilities for one of Indiana's
largest hospitals for 13 years, as well as handling promotional marketing for
numerous nursing homes and clinics. Wilkens is active in community affairs,
advertising education and politics. He has held teaching posts at Indiana,
Butler and Indiana Wesleyan Universities as an instructor in broadcast writing,
advertising and public relations. During his career, he has received many honors
for his contributions to the field of advertising and public relations. Most
recently, he received the American Women in Radio and Television Lifetime
Achievement Award and the Indiana Federation of Advertising Agencies Legend
Award and was recognized in Who's Who in American Business. In 1980, Governor
Otis R. Bowen named him a "Sagamore of the Wabash." He has provided advance
publicity for Presidents Nixon, Ford and Reagan during the Indiana political
WHO SHOULD ATTEND
Physical Therapy Assistants
Occupational Therapy Assistants
Certified Occupational Therapy Assistants
Nursing Home Administrators
Therapy Owners and Managers
Assisted Living Managers
This seminar qualifies for 6 continuing education hours as required by many
national, state and local licensing boards and professional organizations. Save
your course outline and certificate of completion, and contact your own board or
organization for specific filing requirements.
Cross Country Education is recognized by the Board of Certification, Inc. to
offer continuing education for Certified Athletic Trainers. BOC Approved
Provider # P3097 6 CEUs will be awarded.
Cross Country Education is a Preferred Provider of professional continuing
education with the National Association of Boards of Examiners of Long Term Care
Administrators (NAB) and has approved this program for the number of clock hours
listed under their sponsor agreement with NAB/NCERS. This program is approved
for 6 continuing education clock hours Approval #1072007-25194-6. State
licensure boards, however, have final authority on the acceptance of individual
This program has been submitted to the Alabama Board of Physical Therapy for 7.2
contact hours for PTs and PTAs.
Cross Country Education is an AOTA Approved Provider of continuing education.
This course is offered for .6 AOTA CEUs. The assignment of AOTA CEUs does not
imply endorsement of specific course content, products, or clinical procedures
by AOTA. AOTA Educational level Introductory, Category 3: Professional Issues.
This program has been submitted to the Tennessee Physical Therapy Association
for 6.0 contact hours.
SEMINAR CLASS TIME:
Seminar Check-in: 7:30 AM; Seminar Class 8:00 AM - 3:30 PM
This seminar is also available on CD/Cassette - Regular Price: $189.00 (with Registration:
* All audio products are professional live-seminar
recordings of the many seminars we offer! Each order includes the course manual
at no additional charge.
* Please allow 4-6 weeks for delivery. We do not
accept rush orders. Unless otherwise specified, continuing education is not
available with recorded material. There is a no return policy on all recorded