How to write powerful e-mails, letters, reports, and proposals that get results
See immediate improvement in every writing project!
No more missed deadlines! Learn professional writing techniques that help you overcome writer's block and complete every writing project faster and easier.
Get support and approval for your ideas with proposals, letters, and memos that inform and persuade your reader.
Use surefire tips for writing tough assignments — "bad news" memos, complaint letters, memos to top management, and more.
Discover professional writing strategies that help you tackle even the most complex writing projects with ease.
You might think that writing is a talent that a few lucky people are born with. Sure, it comes more naturally to some, but don't buy into the myth that only certain people can write. If you've always told yourself — and others — that you just don't have a gift for writing, it's time to dispel that notion!
You can produce clear, sharp, effective copy — it's just a matter of learning a basic set of writing skills. Attend this business writing seminar and you'll learn, step by step, how to shape your thoughts and organize your words. Forget about stuffy grammatical rules that are complicated and hard to remember. This seminar focuses on day-to-day writing, bringing you up to speed with skills that will be useful to you for the rest of your life.
Your Writing Style
Discover the surprisingly easy key to clear,
professional business writing.
Follow the 6 simple rules to guarantee clarity
and simplicity in any kind of written document.
Learn how to identify your document's key
words and repeat them for greater impact.
Know the 40 words and phrases you should never
use in business writing.
Writing tone: Learn exactly what it is, and
evaluate the tone you should strive for in your business communications.
Understand the difference between the active
and passive voice — and why voice is one of the most essential elements in
Focusing on the Reader
Identify your specific objective — and ensure
it doesn't get lost in the writing process.
Appeal to the reader's needs: Discover
powerful persuasion techniques and develop the ability to sell anything on
Use an indispensable table to identify the 5
audience types — and write a tailor-made document that really gets attention.
Follow a simple, 3-step blueprint that will
help you anticipate reaction to your writing.
Organizing the Information
The first word is always the hardest: Overcome
writing fear that leads to delay and procrastination.
Go from start to finish with a 5-phase plan
that helps you complete any writing project with greater ease — from short
memos to complex proposals.
Develop a good outline the fast, easy way —
and save time on writing and rewriting.
Master 4 simple approaches that will ensure
you write logically and clearly, whatever your objectives or audience.
Effective E-mails, Memos, and Letters
Use a 4-part quick assessment to evaluate your
memos as a key reader might.
Learn the 4 characteristics of effective
business communication — and pinpoint your own strengths and weaknesses.
Start with attention-getting openers to your
correspondence — learn 11 ways to draw readers in and build rapport instantly.
End your correspondence with strong closings
that get the action and results you want.
Professional Reports and Proposals
Break reports down into 8 basic building
blocks and handle even the most complex reports with greater ease.
Pinpoint the specific information managers
want from reports — about problems, new projects and ideas, experiments and
tests, and other subjects.
Report planning made easy: Use a concise,
one-page form to organize your report quickly and efficiently.
Learn the 10 most common report-writing
failures — easily prevented once you know what they are!
This event is eligible for the following continuing education credits:
CEU: 0.6 credits
CPE: 6 credits
PDU: 5.5 credits
"It helped me understand how to begin/build my writing skills for proposals. I
feel a little more confident in writing concept descriptions, experience, and
~ Sandra L., Proposal Specialist HMShost
"Very informative. I feel as if my writing knowledge has vastly improved."
~ John M., Cost Coordinator CCCTC
"Beyond my expectations! I gained a wealth of information that I can begin using