The Impact of Social Media Within Your
1-Hour CareerTrack Webinar
In this fast-paced digital age, social media has become a communication
phenomenon. Users span all ages and ethnicities, and the tools are being used
personally, as well as professionally, across the globe. Despite the growing
presence of social media in the workplace, many employers are unsure of how to
regulate employee use of networking sites and address questionable employee
action. Are you confident that you have a well-crafted social media policy in
place that protects your employees and your organization — or could you be
headed for legal hot water?
As social media continues to grow and evolve, employers are tasked with
determining the risks and rewards of using online tools such as Twitter,
Facebook, MySpace, LinkedIn, YouTube, blogging, and countless others. It might
seem simple enough to outright ban employee use of these sites … but at what
cost? Social media is a prominent avenue for managing, monitoring, and promoting
your brand; successfully recruiting and hiring strong candidates; targeting and
executing sales; and conducting market research. Clearly, employers walk a fine
line between maximizing the benefits of these tools while minimizing the legal
risks associated with their usage.
Have you considered the ramifications of
social media misuse in the workplace if not properly regulated? How would you
handle the following situations?
- An employee in your publicly traded company
tweets that "something really big is going to happen tomorrow" at work and
"it's going to be a profitable New Year." Is this actionable conduct or simply
an act of free speech made during an employee's free time?
- A manager sends his employee a message to her
Facebook that she finds hurtful and demeaning. Is your organization at risk
for a sexual harassment lawsuit?
- After work, an employee posts on her MySpace
about a frustrating interaction with a client that day. Is she simply venting,
or is your organization liable for negative repercussions?
- A manager notices that one of her employees is
posting hurtful comments about her management style and the way she runs the
department on his blog outside of work. He doesn't mention her specifically by
name, but she is convinced it's a personal attack and wants action taken. Is
your organization required to do so?
If your employees
are left to guess what kind of conduct is permissible, you and your organization
may be facing serious legal issues in the immediate future. It's imperative that
you create, distribute, and enforce a comprehensive social media policy that
allows your organization to take advantage of the opportunities while protecting
itself against legal risk. In just one hour of insightful training, this program
will provide you with strategies for drafting and implementing a policy that
promotes a positive, balanced work environment that embraces technology. Your
employees will have clear-cut guidelines for what actions are appropriate, and
your organization will be protected should any questionable situations arise.
In a study conducted by Russell Herder and Ethos Business Law, 81% of companies
believe social media is a corporate security risk — yet 69% of them said they
don't have a social media policy in place. As these technologies continue to
expand and evolve, it's crucial that your organization create relevant,
enforceable communications that are up-to-date and a win-win for both your
business and its people.
This webinar is essential for HR
professionals, small-business owners, managers, supervisors, IT professionals,
and any individual responsible for integrating social media successfully — and
safely — within your organization.
In just one hour of high-quality, effective training with our expert, you
- What social media/Web 2.0 is, and the ways these tools can be used
personally and professionally
- Ideas for analyzing how your employees use social media (it can be a
- Tips for creating and maintaining a social media policy that is clear,
concise, and current
- Strategies for monitoring employee communications and postings
- Keys to executing your policy fairly and legally
- How to decipher free speech from actionable conduct
- Social media best practices for the workplace
- Disciplining dos and don'ts for employee online behavior
Don't spend another minute leaving your organization
vulnerable to the abuse of social media by your employees. Create a set of
social media guidelines that will keep your employees current and your
organization on the cutting edge, without jeopardizing morale, productivity, or
liability. With the information provided in this power-packed webinar, you'll
learn to develop and administer a social media policy that maximizes your bottom
line and minimizes your legal risk.
WEBINAR Start Time:
1-Hour CareerTrack Webinar
2 pm Eastern
1 pm Central
12 pm Mountain
11 am Pacific
10 am Alaskan
9 am Hawaiian
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Only - US $199
Immediately following the Webinar, the phone line
will be opened up to conference participants who wish to submit questions to our
speaker, time permitting.