Facebook Marketing for Relative Newbies Seminar
Program Description:
Facebook is the hottest social media platform – are you using it to its full
potential?
You don’t need to be convinced. You know how powerful – and popular – Facebook
is right now! What you need are ways to attract fans, get answers to your
questions, and the ability to harness this powerful site and help your
organization get the most out of its online presence.
We have the secret to creating a great Facebook presence!
It’s simple. All you need to do is develop the right strategy. Find and connect
with your audience. And create content that’s fun, informational, and keeps them
coming back for more.
Sound a little overwhelming? Don’t worry! This powerful one-day seminar will
provide you with all the tools and information you need to get up to speed and
help your company launch an effective Facebook presence.
You’ll learn how to determine concrete objectives for your organization’s
Facebook efforts – and how to measure the results. You discover how to build a
page that supports those goals – and how to reach out to fans, engage them in
discussion, and entertain and educate them. You’ll learn how to turn your
audience into a community! And you’ll learn how to use the power of Facebook
advertising to its greatest advantage.
If your organization doesn’t have a Facebook page – or if you have one that’s
not performing like you want– this is a seminar you can’t afford to miss! Enroll
today in Facebook Marketing for Relative Newbies.
What You'll Learn:
What are your Facebook goals? Sell … inform … create loyalty … enlist
advocates? Whatever they are, we’ll help you succeed! You’ll learn:
- The key to developing an effective – and comprehensive – Facebook strategy
- How to build a high-quality fan base … and keep it growing!
- Which resources you need to launch and maintain a successful Facebook
presence
- The top 5 mistakes made in Facebook marketing – and how to avoid them
- Ways to foster engagement and build relationships with fans
- Secrets to keep them coming back with content that’s fun and informative
- Powerful tools for measuring your Facebook success
Workshop Agenda:
Facebook 101: Getting Started
- Understanding the difference between personal and organizational pages
- The importance of authenticity in Web 2.0 communities
- Creating a Facebook ‘team’ – and making sure everybody in your
organization’s on the same page
- Mobile phone use: the fastest-growing (and most active!) segment of
Facebook – and how you can make it work for you
- Lessons of what NOT to do: hilarious – and embarrassing – examples of how
companies can get it completely wrong
Building Your Page to Support Your Goals
- Basic goal setting – What do you want your page to accomplish? How will
you measure success?
- Setting up your page and making sure it’s a cohesive extension of your
message
- Understanding tabs – what they are, and which you’ll want
- Making sure everyone’s on the same page – creating editorial guidelines
- Promote your page – integrating Facebook into the rest of your marketing
efforts
Attracting Fans: Putting the Social in Social Network
- Understanding your target audience, what they’re looking for in a Facebook
presence, and how to find them
- Don’t forget to invite your friends – immediate and ongoing strategies for
attracting attention and fans
- Setting the stage – making sure your earliest interactions send the right
message
- How to keep your wall open and the RIGHT way to post questions/comments to
spark conversations
- Understanding and using Facebook Connect
- Fostering advocacy – empowering your biggest fans to help you grow your
Facebook presence
- Build and reward your following with Facebook-specific promotions or
coupons
- Respond, respond, respond – building loyalty and enthusiasm through
frequent engagement
Content Is King: Keeping Your Fans Engaged
- The importance of an editorial calendar – and how to create one
- Using the 80/20 rule to keep people entertained and informed
- Frequency matters – how to decide on a posting schedule that works for you
- Top tips for breaking into Top News
- Harnessing the power of multimedia - increasing engagement with photos and
videos
- Everyone loves their own opinion – the value of adding polls, surveys, and
questions
- The value of user-generated content – and how to encourage it
- Great ideas to help you keep your content fresh and engaging
- How to increase engagement and have a little fun using Facebook Apps
Moderation and Customer Service
- Setting up moderation guidelines for your entire team
- How to handle spam, trolls, and other online horrors
- When you can handle an issue on Facebook – and how to tactfully redirect
the conversation if you can’t
- Using Google Alerts and other tools to help you monitor conversations
- How to maintain a friendly ‘tone’ in text-only interactions
- Time passes faster online – the importance of a QUICK response
Knowledge Is Power: Measuring Your Success
- Understanding what you can and can’t measure
- How-tos for measuring success – both qualitatively and quantitatively
- Facebook Insights – how to analyze your data so that you understand which
content is most effective in creating interaction
- 3rd-party tools that can help you integrate Facebook with the rest of your
online strategy
- A list of great resources you can use to make sure you’re staying
up-to-date
Plus a Special Section on Using Facebook Advertising
- Integrating Facebook ads into your current online marketing strategy
- How to use and create campaigns using the Facebook Ads tool
- Getting the message to the right people: understanding the parameters of
Facebook targeting
- Top reasons most Facebook ads are rejected – and making sure yours aren’t
- Understanding and reading Facebook campaign reports
ATTENDEE REVIEWS:
"The trainer was very knowledgeable and provided great real-world examples."
— A. Annesi
"This was an AWESOME day!" — R. Hamilton
"I loved the interaction, the experiences shared, the knowledge gained, and the
networking." — P. Melton
"This is my second seminar with National Seminars. I have once again benefited
tremendously." — J. Rudolph
"Very informative. Explained in a manner that was easy to understand … I would
recommend this seminar to everyone." — P. Ketterman
SEMINAR TRAINING TIME:
Seminar Check-In 8:30 AM Seminar Class 9:00 AM - 4:00
PM