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Copywriting for Today’s Diverse Markets Webinar  

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Is your writing getting the most hits and making the biggest impact possible? (see full course description)

 
 

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Training Course Syllabus:


Copywriting for Today’s Diverse Markets Webinar

Copywriting for Today’s Diverse Markets overview:

The more things change, the more they stay the same. And that holds true for copywriting too, especially in today's interconnected, electronic media landscape. While it's true that today's ad copy needs to be more “searchable” so that you can get it in front of as many eyes and screens as possible, the wise writer won't put his or her entire bag of tricks into cold storage. Regardless of the medium you're using, to be successful you must write effective copy that grabs a consumer's attention and hangs on to it long enough to make a sale.

Our all-new Copywriting for Today's Diverse Markets Webinar covers both important areas. We'll explain that you don't have to throw everything you know about copywriting out the window. Many of the tried-and-true guidelines still apply today—they just may need a “techno-tweak” here and there. That's especially what this Webinar was designed to do—blend new skills with proven techniques to keep your writing fresh, reader-friendly and effective, no matter what audience you're trying to reach.

Whether you're a novice or an experienced copywriter, this 60-minute Webinar, Copywriting for Today's Diverse Markets, will improve your copy´s content and impact. You´ll learn new tricks that will make your text stand out in the electronic media, like adding tags and keywords for optimal search results. Plus, you'll refresh your knowledge and polish your skills in the writing rules that never go out of style, like what components to always include in your ad copy and how to use powerful, persuasive language to punch up your message. Sign up today to participate in this career-boosting Webinar.

Take a peek at just a few of the skills you´ll master in this new Webinar

  • Addressing the changing expectations of copywriting
  • How consumers receive information may be just as important as the information itself
  • Headlines and taglines: Grabbing your audience before they move on
  • What to include in your ad copy, no matter what the medium
  • Critical components of effective copy for Web marketing
  • Creating e-newsletters people enjoy and respond to
  • Using keyword research strategies that create Internet traffic
  • And many other tips and tools

 

Webinar plus CD recording*: Just $448 (You save $50!)

Webinar Only: Just $249

CD-Rom Webinar recording*: Just $249

* Each of our live webinars is recorded. CD recordings may be purchased when you register for a live event ($50 savings when you do), or you may purchase the CD recording separately. CDs are available 14 – 21 days after the event.

What if your whole department could attend? They CAN, and it costs you nothing extra!

When you sign up for a SkillPath audio conference or webinar, your registration fee entitles you to one conference phone-line/webinar connection. Buy as many connections as you need and the number of people joining you to learn on each connection is totally up to you! Your single connection covers unlimited participants, and includes a workbook in pdf format each participant can print out to use. The convenience of concise training dealing with important business issues presented right in your own office or conference room—and for one low price—simply can’t be beat. You can count on SkillPath to present only the most up-to-date skills you can use right away to take the next step up your career ladder.

Conference start times:
2 p.m. Eastern
1 p.m. Central
12 p.m. Mountain
11 a.m. Pacific
10 a.m. Alaskan
 

Seminar Summary:

Is your writing getting the most hits and making the biggest impact possible? (see full course description)

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