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Developing Surveys And Questionnaires: The Basics Webinar  

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Training Course Syllabus:


Developing Surveys And Questionnaires: The Basics Webinar - Marketing / Advertising Webinar

Program Description:

Questionnaires are a great way to gather information. They help you get directly into the minds of people and offer great insights into what they’re thinking. But if you’re not using them correctly, they can also be very misleading.

  • Do you know the strict and rigid guidelines that surveys need to follow?
  • Do you know how to write questions that will get real, honest responses?
  • Do you know how to avoid the mistakes that can skew survey results?

If you can’t answer with 100% certainty that you never commit any of the cardinal sins of surveying, then you can’t afford to miss Developing Surveys and Questionnaires: The Basics. This one-hour webinar has the information you need to ensure that your surveys and questionnaires are generating real data that you can use to help improve your organization.

Avoid accuracy-killing mistakes — we’ll give you the skills you need!

Right now you may be thinking: if developing surveys and questionnaires is so complicated, what can I possibly gain from a one-hour webinar? The answer? Lots. Our expert trainers know the most common mistakes people like you make when developing surveys, and we’ve designed this course to show you how to avoid them. Developing Surveys and Questionnaires: The Basics will give you the foundation you need to ensure that your questionnaires are on-point and effective, meaning you’ll see better results from the first survey.

We’ll help you spot and overcome common mistakes like:

  • Unclear objectives
  • Using loaded or misleading questions
  • Inadequate sampling size
  • The wrong distribution choice
  • And more!

From design to implementation — you’ll learn how to create top-notch questionnaires that generate the information you want.

Developing Surveys and Questionnaires: The Basics was designed to give you the fundamentals you need to develop and implement great and effective surveys and questionnaires. If you use surveys and questionnaires, or want to start using these great information-gathering tools, then this is one training you can’t afford to miss. What are you waiting for? Sign up now!

A Look At Your Agenda:

  • Your objectives: how to figure out what information you want
  • What surveys can and can’t tell you
  • Choosing the best data collection procedure: mail, telephone, or in person?
  • Sampling size and survey validity determination
  • Questions: open-ended or closed-ended?
  • Writing questions that will generate honest, unbiased answers
  • Watch your wording: cardinal mistakes of survey questions that negatively influence results
  • Getting responses: proven strategies to get people to reply
  • How to compile, read, and use response data for maximum results
  • Common mistakes that can skew your results

Webinar Time: Webinars last 60-90 minutes

2:00PM ET

1:00PM CT

12:00PM MT

11:00AM PT

Q & A Session!

Upon enrolling in the webinar, you will have the opportunity to submit your questions via e-mail. Time permitting, your trainer will address questions from webinar participants. Many questions will be addressed in the Webinar itself. Others will be addressed in the supporting materials that will be available exclusively to webinar participants.

Your confirmation will be delivered via e-mail, so an e-mail address is required for registration.
Within 2-3 business days after registering for a National Seminars Training webinar, you’ll receive an email with specific instructions, a Web link, and a unique enrollment ID that you’ll use to connect to the webinar.

Seminar Summary:

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