Training Course
Syllabus:
Keys To Developing Effective E-Newsletters
Webinar - Creating E-Newsletters Webinar
Program Description:
Creating an E-Newsletter Has Never Been This
Easy!
Producing a great e-newsletter can be a lot of hard work. You have to constantly
search for quality content, find graphics that make it look good, and then worry
about getting it delivered on time.
You have so many obstacles to jump over to get your e-newsletter out the door.
Don’t you wish you could create your e-newsletter easier and faster — AND
without all the frustrations? Help is here!
A Webinar Guaranteed to Answer Your Questions — and Eliminate Your Headaches
— About E-Newletters!
Introducing Keys to Developing Effective E-Newsletters, a one-hour webinar
packed with insider secrets that will make producing a high-quality e-newsletter
a snap. No matter what type of e-newsletter you’re creating — whether it’s an
employee e-newsletter, a marketing or sales-oriented e-newsletter, or an
e-newsletter for your church or nonprofit — this webinar will give you tips to
make the development process easier.
In just one hour, your trainer will reveal the answers to the most difficult
e-newsletter questions, including:
•How long should it be?
•How often should I send it?
•What day of the week is the best day to send it?
•Should I use a text or HTML version?
•How do I make sure the text and design are easy for readers to scan?
Once you’re armed with this powerful insight, you’ll make positive changes to
your e-newsletter the very next day. You’ll end common e-newsletter frustrations
and eliminate 95% of the stress you’re feeling now.
This is your chance to take the next step toward “e-newsletter bliss” — don’t
miss it!
Is your e-newsletter must get this training!
Think of how much time you’ll save after this information-packed hour of
training that’s guaranteed to help you produce high-quality e-newsletters in a
fraction of the time. You’ll be able to identify the areas in production that
are causing the most problems and easily fix them. And from the moment the
training is over, you’ll be on your way to ending your e-newsletter
frustrations. No more headaches and no more worrying about content, copy, and
deadlines — just peace of mind.
A Look at You're Agenda:
The Big Three: How to to Meet the Biggest
Challenges Head-On
• Your readers hold all the cards
• Nobody want more e-mail
• Try, try, and try again: It only works of you keep doing it
The Most Important Elements of Your E-Newsletter
Make it useful.
• Finding your voice and defining your target readership
• Satisfying your expertise and satisfying subscribers with the information they
need
• Performing a balancing act: Hitting the right chord with promotional and ”real
“ content
Make it look good.
• Don’t devalue your brand with poor programming and formatting. Learn the does
and don’ts of creating a user-friendly design
• How long should it be? How many sections should it have?
• HTML vs. text: Know the pros and cons of each
Make it work!
• What information should you collect from subscribers?
• How often and when should you send your e-newsletter?
• Engaging subject lines and headlines: The most crucial elements — make sure
you’re writing the subject lines that get your e-newsletter opened and the
scannable headlines that get your stories read!
Webinar Time: Webinars last 60-90 minutes
2:00PM ET
1:00PM CT
12:00PM MT
11:00AM PT
Q & A Session!
Upon enrolling in the webinar, you will have the opportunity to submit your
questions via e-mail. Time permitting, your trainer will address questions from
webinar participants. Many questions will be addressed in the Webinar itself.
Others will be addressed in the supporting materials that will be available
exclusively to webinar participants.
Your confirmation will be delivered via e-mail, so an e-mail address is
required for registration.
Within 2-3 business days after registering for a National Seminars Training
webinar, you’ll receive an email with specific instructions, a Web link, and a
unique enrollment ID that you’ll use to connect to the webinar. | 
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