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Essentials of E-Mail Marketing Webinar  

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Seminar Summary:

Learn the keys to making your e-mail marketing campaigns take off (see full course description)


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Training Course Syllabus:

Essentials of E-Mail Marketing Webinar - Marketing Training Webinar

Essentials of E-mail Marketing overview:

Learn the keys to making your e-mail marketing campaigns take off

Even with the amazing range of technology available today, one of the most effective marketing tools can still be your e-mail campaigns—but only if you have the right message and the right strategy. In Essentials of E-mail Marketing, you’ll discover the building blocks of solid, successful e-mail campaigns and how to make e-mail work best for your business.

In this special 60-minute Webinar, we’ll explain the in’s and out’s of sending consistent, relevant messages to the right customers in order to get more eyes on your Web site—or feet walking through your door. That’s the vital key to generating more sales.

With today’s complex demographics, any competent marketing campaign has to be a blend of many different marketing outlets. But beware of going all in on the latest techno-craze or falling into the “e-mail is yesterday’s news” trap. Consider these stats from iContact and Forrester Research:

  • 85% of Internet users access e-mail
  • 3.2 billion e-mail accounts are in existence worldwide; projected to reach 3.6 billion by the end of 2013
  • E-mail marketing spending will reach 2.5 billion dollars by 2016

Those are big numbers that you shouldn’t turn your back on! If you want to improve the design and focus of your messages, move your overall marketing efforts to the next level and help your business expand and thrive in this global e-commerce marketplace, enroll today!

This one-hour Webinar delivers marketing techniques that will make the difference in your next e-mail campaign. You’ll discover:

  • The importance of an e-mail strategy
  • Creative and innovative ways to gain and maintain interest in your brand
  • Simple on-line and off-line ways to build your account list
  • How to recognize events that should spark a trigger message
  • Proven methods for using “call to action” prompts effectively in e-mail campaigns
  • How valuable it is to build and maintain trust with your customers
  • The critical components of designing effective e-mail campaigns
  • And more


Webinar plus CD recording*: Just $448 (You save $50!)

Webinar Only: Just $249

CD-Rom Webinar recording*: Just $249

* Each of our live webinars is recorded. CD recordings may be purchased when you register for a live event ($50 savings when you do), or you may purchase the CD recording separately. CDs are available 14 – 21 days after the event.

What if your whole department could attend? They CAN, and it costs you nothing extra!

When you sign up for a SkillPath audio conference or webinar, your registration fee entitles you to one conference phone-line/webinar connection. Buy as many connections as you need and the number of people joining you to learn on each connection is totally up to you! Your single connection covers unlimited participants, and includes a workbook in pdf format each participant can print out to use. The convenience of concise training dealing with important business issues presented right in your own office or conference room—and for one low price—simply can’t be beat. You can count on SkillPath to present only the most up-to-date skills you can use right away to take the next step up your career ladder.

Conference start times:
2 p.m. Eastern
1 p.m. Central
12 p.m. Mountain
11 a.m. Pacific
10 a.m. Alaskan

Seminar Summary:

Learn the keys to making your e-mail marketing campaigns take off (see full course description)

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