Training Course
Syllabus:
Communications for Small Business Owners Online Training
This two-day workshop will help you teach participants how to:
-Define the essential pieces of communication -Customize these essential pieces for their company -Identify the processes and plans needed for clear communications -Develop, maintain, and evolve effective content for their communications Course Outline Course Overview You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives. Key Communication Components To start the course, participants will learn what business communication is all about. They will also review their pre-assignment. The Building Blocks Your communications plan should be linked with your organization’s other key plans (such as marketing, expansion, and succession). In turn, these plans should be based on your company’s mission, vision, and values. This session will explore all of these elements as they relate to the communication plan. Elevator pitches and executive summaries will also be covered. Your Communications Plan In this session, participants will learn about the three steps for building a communications plan: selecting the destination, choosing a route, and establishing a vehicle. Setting up an approval process and inbound vs. outbound marketing will also be covered. The Five C’s of a Successful Message Next, participants will learn about the five C’s of a successful message: clear, concise, complete, correct, and compelling. Communication Strategies To wrap up the first day, participants will learn two strategies that can help them increase their communications success: goal setting and core messages. Sharing Information Through Media Releases This session will teach participants how to create a good media release. Communicating Online Next, participants will learn how to use blogs and social media to communicate their message. Using Stories to Communicate In this session, participants will learn about the power of storytelling in communication. Polishers and Time Savers This session will show participants how to use communication fact sheets and the three R’s to make their communications process more efficient and accurate. Enhancing Your Results Next, participants will learn how to boost their results with techniques such as search engine optimization, analytics, and SWOT analysis. Maintaining Your Message in Crisis To wrap things up, participants will take a brief look at communicating during crisis situations. Workshop Wrap-Up At the end of the course, students will have an opportunity to ask questions and fill out an action plan. |