Creating a Google AdWords Campaign Online Training training seminars presented by Mainstream Corporate Training register now on FindaSeminar.com

findaseminar logo balls FindaSeminar.com
event search registration and marketing services since 2002
Advanced Search
 
 

Creating a Google AdWords Campaign Online Training  

 Email information about this seminar Creating a Google AdWords Campaign Online Training by Mainstream Corporate Training to yourself your manager or associates Email this event... View and register for other training seminars like Creating a Google AdWords Campaign Online Training by Mainstream Corporate Training on FindaSeminar.com Find similar training.. Find and register for other training seminars by Mainstream Corporate Training on FindaSeminar.com Other seminars from Mainstream Corporate Training

By:

Mainstream Corporate Training   

For:

Cost:   

see Registration info for seminar cost, group discount etc.

Seminar Summary:

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. (see full course description)

 

 Seminar / Training class dates & locations

 
 SORT RESULTS BY:

 DATE

LOCATION

SELECTED VENUE DETAILS

Facility Name: 
Address:





Registration Information:

Event cost:  $
USD

class times and cancellation policy

 
 




 From 
 To 
 Click to register by Register by fax for Creating a Google AdWords Campaign Online Training training seminar Register by mail for Creating a Google AdWords Campaign Online Training training seminar Register by phone to attend Creating a Google AdWords Campaign Online Training training seminar

Print payment approval request form Creating a Google AdWords Campaign Online Training training seminar

Pre-Registration questions? Find answers in our registration FAQ or Request information about upcoming training seminars workshops and conferences in   and other cities listed on FindaSeminar.com Submit a support request

 
 

 

share this page 

print the agenda print agenda for the Creating a Google AdWords Campaign Online Training seminar

 

 

Training Course Syllabus:


Creating a Google AdWords Campaign Online Training

This one-day workshop will teach participants how to:

-Define Google AdWords and pay per click
-Set up keywords lists and groups
-Find tracking and statistical information
-Describe conversions from clickthroughs
-Decide whether they will write their own ads or enlist help

Course Outline

Understanding AdWords Lingo
To begin, participants will learn some key terms, including AdWords, search engine optimization, clickthroughs, impressions, and pay per click (PPC) ads. Participants will also review their pre-assignment.

Creating an AdWords Strategy
This session will show participants how to make the most of their PPC budget. First, planning steps will be discussed. Then, participants will learn about choosing keywords for their PPC campaign, including long tail vs. short tail strategies. Ad groups will also be covered.

Creating a PPC Campaign
Next, participants will learn about PPC budgeting. They will also learn what the Google quality score is, how to view it, and how to improve it.

Designing Your Ads
In this session, participants will learn why ad copy is so important in a PPC campaign. They will learn how to choose appropriate language, use persuasive techniques, and structure an ad. They will also learn about some pitfalls to avoid.

Looking at Success
The final session of the course covers reviewing and revising ad campaigns. First, key metrics (including conversion and clickthrough rate) are discussed. Then, some ways to increase success (such as split tests and the Google Display Network) are covered. Finally, participants will learn about keeping up to date with changes and continuing their learning.

Workshop Wrap-Up

Seminar Summary:

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. (see full course description)

print this agenda print agenda for the Creating a Google AdWords Campaign Online Training training seminar

 view dates and locations for this seminar

 

 

 

Custom Search