The Content Marketing Workshop - Marketing
Is Your Content Standing Out in Today’s
More than 50% of companies have a content marketing strategy — including your
competition. Are you standing out in the crowd? Are you beating your competition
and rising to the top? Are your customers engaged with your content and your
Learn How to Develop and Maintain a Strategy that Delivers Results
You can’t get results without a solid plan. This workshop gives you the
strategies necessary for building and maintaining an effective, agile content
marketing strategy that delivers results. You’ll save time and money when you
learn essential best practice strategies for developing a plan that makes sense
for your organization, your customers, and your budget.
Get Proven Tactics to Integrate and Execute Your Plan
A plan is only as good as the tactics that get it out the door. This workshop
delivers real-world, tested strategies for taking your content to your customers
and prospects. You’ll learn about social media, SEO and SMO, and keys for
measuring your results.
Develop the Right Content to Engage Your Customers and Prospects
No matter how much content you need — and every organization is different — it
all has to be relevant to your buyer personnas. You’ll learn how make every
piece of content you produce engaging to the reader or viewer ... ensure that it
raises and strengthens brand loyalty ... and verify it is legally (and
ethically) safe for you to post.
In just one day, you’ll learn how to create, implement, and measure a
results-producing content strategy. Just think of the time, stress, and energy
The Content Marketing Workshop Course Agenda:
Content Marketing — Cutting Through the
Clutter to Find Out What Really Works
A look at the state of content marketing in today’s world ... what it is and
what it isn’t ... and how to tell if you’re doing it the right way. It’s a fact
that many consumers — especially those under 30 — have learned to tune out and
shut off traditional marketing mediums, and smart marketers know it is becoming
less and less effective. But the world of content marketing is vast and seems to
change daily. Get the lowdown on the state of content marketing as it is used
Content Marketing 101: Getting the Basics Right
Not all content is created equal. Find out which type of content will work best
for the audience you want to get.
• How to test your content type to see what kind
works best for your audience
• Educating other decision makers about the importance of content marketing in
2014 and beyond
• Why impatient people will fail at successful content marketing
How to Personalize and Align Your Organization’s Vision and Mission
Being able to articulate and hone your corporate vision into all your content is
vital to your marketing success. Learn how to make your brand stand head and
shoulders above your competition.
• A 4-step exercise to help you articulate your
company’s values and vision
• How to add value to your content that guarantees you will build a strong
connection with the community you’re trying to reach
• Creating your company’s editorial style that will apply to all your content
whether it is print, video, blogs, and more
The Dos and Don’ts of Creating Compelling, Engaging, and Evergreen Content
Online content is not just the occasional text article posted on your site.
Learn what kind of content is drawing viewers, and what you could be missing.
• The lowdown on video, podcasts, interactive
materials, research, and infographics, and how to use them
• How to make sure your content is evergreen. (And if you’re not sure what that
means, PLEASE do not skip this session!)
• When do you create content internally, and when is it better to get outside
help? Find out here ...
Resources for Using Social Media Effectively and Efficiently
One content marketing expert once said, “If content is the gasoline, then social
media is the fire!” Learn why you must spend time building your Google+,
Twitter, Facebook profile, and more.
• How to build your organization’s social profile
to take full advantage of content marketing
• Turning a reader into a fan — the life cycle of an avid follower on social
• The top social media tools your brand should be using to measure social
listening, responding to customer comments, creating and managing campaigns, and
Using SEO and SMO to Electrify Your Online Presence
If you think search engine optimization is just keyword repetition and directory
submissions to give your link profiles a boost, you’re living in the past.
Discover how modern SEO is central to every content marketing strategy.
• How important is keyword research to content
• Revealing the complicated relationship between organic search and promoting
• Using SEO to measure the effectiveness of your content and optimizing it to
produce greater ROI
Content Marketing Analytics: The Numbers Never Lie ... Right?
Learn how to test your content marketing efforts and get numbers behind what
you’re doing to make the best business decisions.
•How to deal with content marketing typically
yielding indirect ROI — and how to explain that to higher-ups
• What numbers matter most in content marketing? Traffic ... conversion rate ...
share rates ... and more
• Avoid the biggest mistakes marketers make when it comes to analyzing Website
Our training seminars offer Continuing Education
Credits (based on contact hours) upon completion. Credits are issued by
Rockhurst University Continuing Education Center, Inc. according to the
guidelines set forth by IACET. Please note that Continuing Education Credit
approval is at the discretion of your licensing board; not all seminar topics
are approved by all boards. Contact your licensing board or agency for specific
information relating to your profession
SEMINAR TRAINING TIME:
Seminar Check-In 8:30 AM
Seminar Class 9:00 AM - 4:00 PM