Creating Highly Effective Social Media
Procedures for HR - Human Resources Seminar
Program Description:
Virtually everyone uses some form of social media
on a daily basis. It has not only changed the way we communicate, but it also
has presented an incredible amount of new opportunities for businesses ... from
branding to promotions, to increasing sales and customer loyalty, to engaging
and empowering employees.
And while social media is an essential part of business today, it also brings
a variety of challenges. Challenges that can affect productivity. Challenges
that can affect security. Challenges that can affect your company’s bottom line.
The key is to maximize the business benefits of social media platforms while at
the same time ensuring that employees’ use of social media at work or on their
own time is neither distracting nor harmful to the organization.
There is no one-size-fits-all approach. The task of creating and
implementing internal policies on the constantly evolving social media platforms
falls directly on you.
It’s your job to develop very clear guidelines for personal and professional
social media usage to keep employees, and the company, from potential risk. From
Policy to Practice: Creating Highly Effective Social Media Procedures for HR
gives you solutions and real-world strategies to help you take control of social
media and make it work successfully for your organization.
You’ll get up-to-date information to keep you and your organization ahead of the
game including:
- How to draft lawful policies that fit your
company’s needs
- Using social media to recruit the best
candidates
- How to use social media to increase
communication with employees and customers
- Regulating social media by employees to reduce
legal (and other) risks
- How to prevent harassment and discrimination
claims without intruding on employee privacy
- Identifying the advantages and disadvantages
of using social media
Enroll in the From Policy to Practice: Creating
Highly Effective Social Media Procedures for HR workshop and take full advantage
of everything social media has to offer ... while learning how to avoid all the
pitfalls! Register today and take the first step to a responsible and ethical
social media plan!
Creating Highly Effective Social Media Procedures
for HR Course Agenda:
The Business Case for Social Media
• Recruiting
• Building employee engagement
• Communicating and listening for business intelligence
• Expanding learning opportunities
• Providing a knowledge-sharing platform
The Role of HR in Addressing Social Media Use
• How to draft legally compliant policies
• Working collaboratively with departments and employees to create sound
policies and practices
• Where to find policy templates
• Understanding the role of employment counsel in reviewing policies
Pros and Cons of Using Social Media
• Advantages for your organization in maintaining
an active presence on the Web
• How to assess challenges, including data security and legal liability for
employers
Social Media and Hiring Decisions
• Learn techniques to leverage communities of
interest to source and hire global talent
• Understand the legal implications of social media recruiting, including
unauthorized access prohibitions, antidiscrimination/ harassment prevention
laws, and background screening laws
Employee Engagement and Learning
• Using
social media to create a true dialogue with employees, customers, and other
stakeholders
• How to meet the needs of Millennial employees who expect collaborative work
environments
• Identifying employees who can serve as social media champions
• Keys for rewarding the voluntary execution of key social media
responsibilities
• Making radical changes to the way learning happens in organizations through
social media
• Regulating the use of social media by employees to minimize legal and other
risk including:
Legal distinctions based upon system and hardware ownership
The consequences of on-duty vs. off-duty social media access
Permitting protected speech
Preventing harassment and discrimination claims without
intruding on employee privacy
Addressing copyright violations, prevailing in ownership
disputes, and complying with fair-trade regulations
Obtaining and Using Social Media in Litigation
• What courts will and won’t support by way of discovery requests
• Understanding prohibitions against fishing expeditions
•What happens if documents haven’t been retained — spoliation sanctions
Drafting Social Media and Related Policies
• Social media access rights and responsibilities
• Confidential/proprietary information protections
• Dual-use device rights and responsibilities
• Respectful conduct
Special Sections:
• Bringing your own device or dual-use
• Unique issues for public employers
Credits:
Our training seminars offer Continuing Education
Credits (based on contact hours) upon completion. Credits are issued by
Rockhurst University Continuing Education Center, Inc. according to the
guidelines set forth by IACET. Please note that Continuing Education Credit
approval is at the discretion of your licensing board; not all seminar topics
are approved by all boards. Contact your licensing board or agency for specific
information relating to your profession
SEMINAR TRAINING TIME:
Seminar Check-In 8:30 AM
Seminar Class 9:00 AM - 4:00 PM