Training Course Syllabus:

Developing an Effective and Compliant Health Care Marketing Program Webinar

This webinar will provide you a good understanding of what you can and cannot do with regards to health care marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution.

Because the Anti-Kickback Statute is so broad in what it proscribes, healthcare organizations, conducting what would be normal marketing activities in other industries, have run afoul of the Statute on numerous occasions. The Statute and the regulations only tell part of the story. This program will review not only the Statute and its safe harbors, but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior.

Why Should you Attend:

If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute.

Objectives of the Presentation:

To provide the attendee with an understanding of the elements of healthcare marketing, particularly when viewed from the perspective of healthcare fraud and abuse laws and regulations.

Seminar Summary:

Learn about the dos and don’ts in health care marketing activities, OIG guidance and advisory opinions with regards to marketing activities. (see full course description)

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