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Qualitative Research with Children  

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Marketing researchers from such industries as toys, accessories, snacks, breakfast cereals, and others who market products and services for children 6 years of age and older.

Cost:   

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Seminar Summary:

This course is designed for marketing researchers from such industries as toys, accessories, snacks, breakfast cereals, and others who market products and services for children 6 years of age and older.  (see full course description)

 

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Training Course Syllabus:


What you will learn:
This 1-day briefing is designed for marketing researchers from such industries as toys, accessories, snacks, breakfast cereals, and others who market products and services for children 6 years of age and older. You will learn:

How to design qualitative studies using focus groups, in-person interviews, observational and other approaches: what works and what does not.

When to interview the parent in addition to the child or instead of the child.

What you can do to motivate children to participate in research studies and provide useful information.

Why marketing research techniques commonly used with adults often do not work with children.

 

 

 

 

Qualitative Research with Children
Course Outline and Schedule
----- First Day -----
08:30 AM - 08:45 AM Introduction of Participants
 
08:45 AM - 10:30 AM Session I
WHAT DO WE KNOW ABOUT KIDS?: Learn why children are consumers and examine a decision model on when to interview the parent or child. Understand the impact of developmental and cognitive psychology on research with kids.

 

10:30 AM - 10:45 AM Coffee Break
 
10:45 AM - 12:30 PM Session II
QUALITATIVE, OBSERVATIONAL & INTERNET RESEARCH WITH CHILDREN: Learn the logistics of conducting qualitative research with children and how to decide on focus groups vs. friendship pairs vs. in-depth interviews vs. observational techniques vs. internet options.

 

12:30 PM - 01:45 PM Lunch Break
 
01:45 PM - 03:15 PM Session III
SPECIAL TECHNIQUES TO “OPEN KIDS UP”: How to incorporate projective techniques, role playing and other questioning techniques for better understanding of children.

 

03:15 PM - 03:30 PM Coffee Break
 
03:30 PM - 04:00 PM Session IV
A VIDEO OF QUALITATIVE RESEARCH IN ACTION: Watch an experienced moderator conduct research with children.

 

04:00 PM - 04:45 PM Session V
QUANTITATIVE RESEARCH WITH CHILDREN: Examine the pros and cons of telephone, mail, in-person and internet research with children, including recruiting techniques.

 

04:45 PM - 05:00 PM Concluding Remarks
 
WE HIGHLY RECOMMEND COMBINING 205 WITH 201 FOR A COMPREHENSIVE PROGRAM.
 

 

 

What Past Participants Have Said About This Seminar

Verbatim evaluations from participants who have attended the "Qualitative Research with Children" seminar. Names of evaluators have been left out as a matter of professional courtesy.

Very well presented – comprehensive. Covered many issues which I was interested in and helpful to see others in action (videotape).
Sr. Marketing Research Analyst
Pleasant Company
 
Great learning. (Content) very good. Especially enjoyed the techniques.
Research Manager
C3
 
Very informative. Not too overwhelming of materials. All sections covered thoroughly.
Market Research Specialist
Market Day
 
Interesting. Helpful. Comprehensive.
Moderator
ActiveFocus
 
Very good – validated some of the techniques we are currently using and learned several new techniques for extracting information from kids
Sr. Sensory Scientist
McCormick & Company
 
Very good – glad I came. (Content) very helpful.
President
Thornhill & Associates
 
Complete, useful, focused. State of the art techniques.
Qualitative Research Manager
Frito Lay Mexico
 
Very positive. Informative and interesting.
Research Associate
Digital Research, Inc.
 

Seminar Summary:

This course is designed for marketing researchers from such industries as toys, accessories, snacks, breakfast cereals, and others who market products and services for children 6 years of age and older.  (see full course description)

print this agenda print agenda for the Qualitative Research with Children training seminar

 view dates and locations for this seminar

 

 

 

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