Training Course Syllabus:

Developing and Executing a Customer-centric Strategy - Available for Onsite Training ONLY

What’s your organization’s customer-centric IQ?

Without a customer-centric strategy and a high score on customer focus…companies are in danger of lowering its bottom line! Winning companies are those who have a strong customer-centric strategy and a growing level of customer loyalty—or just a theory of good customer service…but a total organizational, customer-focused strategy built around customers’ needs. Why not join the winner’s circle by structuring a corporate plan that enhances the total customer experience!
 

Your Staff Will Discover How To:

• Increase revenues from existing customers for greater corporate performance
• Sell products at higher margins, minimizing the commoditization of their goods and services
• Increase employee morale for better execution of strategy
• Reduce customer defections and tap into new customer segments
• Build short- and long-term customer-centric strategic plans
• Increase customer satisfaction, mind share, referrals and repeat business
• Gain a sustainable competitive advantage through their customer-centric strategy

Topics Covered:

• What is a customer-centric organization?
• Differentiating customer-centric companies from the rest of the pack
• Learning the basics of customer segmentation—what they love, what they keep and what they let go
• Employing an operational approach to building their action plan
• Developing people and processes to deliver a winning customer experience
• Achieving a “listening organization” by establishing and keeping a dialogue with customers
• Measurements for success—performance indices that ensure maximum revenue from customer centricity

Who Should Attend

The seminar is designed for decision makers and leading executives across functional areas including senior vice presidents, vice presidents, directors of operations, strategic planning professionals, directors of sales, marketing and customer service and all others involved in developing the total customer experience through the right customer-centric strategy.

Seminar Summary:

What's your organization's customer-centric IQ? Without a high score on customer focus…your company is in danger of lowering its bottom line! (see full course description)

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