Next Generation Qualitative Tools: Social Media, Online Communities & Virtual Research Platforms training seminars presented by Burke Institute register now on FindaSeminar.com

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Next Generation Qualitative Tools: Social Media, Online Communities & Virtual Research Platforms  

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Seminar Summary:

This limited enrollment, intensive 2-day workshop is designed to educate you on the latest technology offerings and methodologies available for conducting qualitative research as well as teach you how to use it.  (see full course description)

 

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Training Course Syllabus:


NEXT GENERATION QUALITATIVE TOOLS: Social Media, Online Communities & Virtual Research Platforms
 

What you will learn:

In this 2-day interactive program designed for marketing research practitioners, qualitative research consultants and end users, you will learn:

  • How social media is being used by qualitative research professionals to support data collection and enhance the ability to reach their target audience to support better decision making.
  • How to discern and apply the various virtual research platforms such as 20|20, Revelation, Itracks, QualVu and others that form the backbone of next generation tools.
  • What fundamental skills and knowledge are required to use social media, online communities and virtual research platforms to support your ongoing research efforts.
  • What role you can or should play in each phase of the research process using next generation tools.
  • How to analyze and report results when using next generation tools.
     


NEXT GENERATION QUALITATIVE TOOLS: Social Media, Online Communities & Virtual Research Platforms Course Outline and Schedule
 

First Day

8:30 - 9:00 Introduction

9:00 - 10:30 SESSION 1 – FRAMEWORK FOR USING NEXT GENERATION QUALITATIVE TOOLS

  • Overview of the tools to be discussed using an interactive case study approach demonstrating how next generation qualitative tools are currently being used
  • Understanding the social media landscape and the role of social media in the current Market Research world
  • Emerging trends in the industry

10:30 - 10:45 Break

10:45 - 12:00 SESSION 2 – CASE STUDY EXAMINATION: TRADITIONAL AND NEXT GENERATION QUALITATIVE TOOLS

  • Examining case studies to explore the benefits of both traditional and “next generation” qualitative tools

12:00 - 1:15 Lunch Break

1:15 - 2:45 SESSION 3 – USING SOCIAL MEDIA AND SOCIAL NETWORKS TO CONDUCT RESEARCH

  • General terminology and definitions
  • Overview of exploratory DIY social media tools
  • Applications and cautions
  • The Great Debate: Using social media as a sample source

2:45 - 3:00 Break

3:00 - 5:00 SESSION 4 – DEMO & TEAM BASED WORKSHOP

  • Demo of commercial & DIY social media scraping tools
  • Teams explore a specific topic via these platforms; share results and process for most productive outcomes

Evening Assignment
• Opportunity to participate in a brief interactive demo of next generation qualitative tools
 

Second Day

 8:30 – 10:30 SESSION 5 - VIRTUAL RESEARCH PLATFORMS FUNDAMENTALS

  • Introduction to the types of platforms and how they are being used
  • Bulletin boards, real time focus groups, online diaries
  • Evolving technologies

10:30 – 10:45 Break

10:45 – 12:00 SESSION 6 – VIRTUAL RESEARCH PLATFORMS APPLICATIONS

  • Hands-on workshop using tools from some of the key virtual research platform providers covered in Session 5. In order to feel comfortable recommending or using these tools, you have to know how to use them and when to apply them to best address the needs of your clients.

12:00 – 1:30 Lunch Break & Online Exercise

1:30 – 3:15 SESSION 7 – GOING MOBILE & REPORTING ON NEXT GENERATION RESEARCH

  • Text based and mobile research
  • Case studies of how this technology is being used and exploring its future
  • Samples of reporting mechanisms and tools for reporting on next generation qualitative research
  • (A brief, 15-minute break will be held during this session.)

3:15 – 4:30 SESSION 8 – ONLINE COMMUNITIES & PROPRIETARY PANELS

  • What they are and how they are being used
  • The role of the moderator – panel management versus discussion leader
  • Limitations and benefits
  • Prominent providers
  • Case study examples
  • Practical options and alternative variations

4:30 Concluding Remarks
 

Seminar Summary:

This limited enrollment, intensive 2-day workshop is designed to educate you on the latest technology offerings and methodologies available for conducting qualitative research as well as teach you how to use it.  (see full course description)

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