Microlaunch Marketing Research Simulation – Experiential Learning In A Competitive Environment training seminars presented by Burke Institute register now on FindaSeminar.com

findaseminar logo balls FindaSeminar.com
event search registration and marketing services since 2002
Advanced Search
 
 

** NOTE: All April seminars are live Virtual or Online click to view events.

Microlaunch Marketing Research Simulation – Experiential Learning In A Competitive Environment  

 Email information about this seminar Microlaunch Marketing Research Simulation – Experiential Learning In A Competitive Environment by Burke Institute to yourself your manager or associates Email this event... View and register for other training seminars like Microlaunch Marketing Research Simulation – Experiential Learning In A Competitive Environment by Burke Institute on FindaSeminar.com Find similar training.. Find and register for other training seminars by Burke Institute on FindaSeminar.com Other seminars from Burke Institute

By:

training seminars by Burke Institute Burke Institute   

For:

Marketing managers, marketing research managers, research analysts, analysts

Cost:   

see Registration info for seminar cost, group discount etc.

Seminar Summary:

In this one-day program you will compete in teams against other seminar participants to bring a new product to market, by building upon the fundamental learning's from the 101 Practical Marketing Research course. Each group will design and commission research projects based upon allocated budgets and make decisions on: the marketing objective; the research technique, which includes time and cost parameters; the sample size needed for the research; and the input (stimulus) material to be used.  (see full course description)

 

 Seminar / Training class dates & locations

 

No seminar dates for this event are currently scheduled.  Please use the seminars search box above or choose one of the following additional training search options to find similar training.

marketing+research+analysis+product+NPD training seminars workshops conferences online training

Providers course catalog

Find seminars by state

Find seminars by city

Request on site training

Use Advanced Search

NEW  Don't miss training you want to attend

Receive a personal Training Alert when training you want to attend comes to your area. Create a personal Training Alert now  it's Free and only takes a minute!


 

 

 

share this page 

print the agenda print agenda for the Microlaunch Marketing Research Simulation – Experiential Learning In A Competitive Environment seminar

 

 

Training Course Syllabus:


MICROLAUNCH is a marketing research based simulation specially designed for marketing and marketing research practitioners. During the simulation participants will be formed into teams responsible for devising a research program for a new product launch. Timing and budgetary constraints will play an important role in determining what type and how much research to commission.

For each stage of research, four decision steps will be made: 1) the marketing objective; 2) the research technique, which includes time and cost parameters; 3) the sample size needed for the research; 4) the input (stimulus) material to be used. Having made these choices, participants present their full submission to ΄the Judge΄, an experienced researcher present throughout the game, who keeps a record of cumulative time/spend. If the correct answers are selected the Judge provides the actual research results that would have been obtained, and participants move on to the next stage. If not, a fine is imposed and the group has a chance to consider an alternative approach.

The strength of the simulation lies in the fact that it requires an entire research program to be constructed using a variety of methods to answer a range of marketing problems. For instance, it demands an understanding of when to use qualitative and when to use quantitative techniques; it highlights the need to fix each element of the marketing mix before moving to a predictive test; and it involves a calculation of product pricing based on company and trade margins, and a volume prediction calculation using test results. By the end of the course, participants should have clarified in their minds the ΄funnel΄ structure of an NPD research program - starting with a wide screening and gradually narrowing down via testing to a final marketing mix for launch evaluation and subsequent market performance assessment.

Course Schedule:

• The course will run from 8:30 am – 4:00 pm

• A break for lunch will take place from 12:15 pm -1:15 pm

• At 3:45 pm the winning team will be announced followed by course wrap up

Seminar Summary:

In this one-day program you will compete in teams against other seminar participants to bring a new product to market, by building upon the fundamental learning's from the 101 Practical Marketing Research course. Each group will design and commission research projects based upon allocated budgets and make decisions on: the marketing objective; the research technique, which includes time and cost parameters; the sample size needed for the research; and the input (stimulus) material to be used.  (see full course description)

print this agenda print agenda for the Microlaunch Marketing Research Simulation – Experiential Learning In A Competitive Environment training seminar

 view dates and locations for this seminar

 

 

 

Custom Search