Training Course
Syllabus:
Successful Product Management
Discover the tools and techniques you need to effectively manage the
increasingly complex product management process and gain more control of the
myriad tasks at hand.
In this powerful seminar, you’ll focus on strategy…product portfolio
planning…key tasks of a product manager…understanding critical reports…and how
to calculate break-even sales formulas. Then you'll put it all together using a
case study on product marketing plan development so you’re ready to prepare your
marketing plan.
How You Will Benefit
- Understand the whys and hows of the product management process—and how to
make the best use of it
- Gain marketing savvy and use it to perform your job effectively
- Set priorities and manage the profitability of your products or service
- Build effective working relationships with suppliers and with external and
internal business partners
- Manage the financial aspects of product management
- Learn the key components of an effective business plan—and practice
developing one
- Benefits of the product management process
- Strategies and models for marketing success
- The main tasks of a product manager
- Key reports and relationships
- Managing new product or service development
- Preparing your marketing plan
Product managers and brand marketers and directors, and those who interact
with them.
Credits:
3 days 1.8 CEUs/18 SMPs
TRAINING CLASS TIME:
9:00 AM–5:00 PM (last day ends at 4:30 PM) |