The Burke Institute was founded in 1975 to train marketing research practitioners in practical, state-of-the-art research techniques. Since then, The Burke Institute has trained more than 70,000 participants from 10,000 companies, through more than 3,000 public and in-house customized marketing research seminars in 39 different countries. The Burke Institute enjoys a prestigious reputation unsurpassed in our industry for the usefulness of its seminars and the quality of its speakers.

SEVEN REASONS FOR SELECTING OUR SEMINARS

When you attend our seminars, you participate in more than an exciting, on-target learning experience. You learn from what we have learned as the most experienced marketing research training organization in the world. Through more than 2,500 marketing research seminars on 25 topics with over 60,000 participants in over 30 countries, we have gained a thorough understanding of what participants want from their learning experience. And we deliver:

Objectivity: We provide an impartial look at the best research practices utilized by state-of-the-art practitioners and research suppliers worldwide. Not just the proprietary techniques and viewpoints of a particular supplier. The list of marketing research companies who send their employees to our seminars for job training is evidence of our unbiased perspective.

Integrity: Our mission is education. Participants from our seminars are never contacted for anything other than follow-up related to their continuing education. Guaranteed, unconditionally.

Expertise: You learn from the experts who 'wrote the book' on marketing research training and have educated more practitioners than anyone else in the world. Our seminar leaders combine advanced academic credentials with extensive hands-on marketing research experience.

Breadth: You get to choose from a wide range of seminar topics to meet your continuing educational needs. Participants can select a sequence of seminars which offer coordinated state-of-the-art training, offering increasing levels of sophistication and depth in the chosen area. This eliminates the duplication and conflicting content which often results from attending disjointed seminars from different sources.

Recognition: Our seminars are recognized all over the world as the leading source of marketing research training. In addition, the three certificates of achievement offered by the Institute provide tangible professional recognition of participation in a rigorous sequence of seminars. The certificates are already being used by some companies as a requirement for professional advancement in marketing research.

Commitment: We are fully committed to making each seminar a memorable learning experience - before, during and after the seminar. Our staff provides highly personalized assistance in selecting the best programs (ours or others) for your needs. And our seminar leaders are available to you to answer technical questions long after the seminar has ended.

Realism: Our seminars combine academic rigor with real-life expertise gained from having done tens of thousands of research studies. The content is usable immediately in day-to-day work.

Click a Category To See a List Of Seminars and Training Classes Offered by Burke Institute  or view all training courses by title

•  MARKETING
  • Advertising Research
  • Applying Research & Insights: Customer, Brand Product
  • Conducting Research in International Markets
  • Designing and Managing Best-in-Class Customer Engagement Programs
  • Designing Effective Questionnaires: A Step by Step Workshop
  • Forecasting Models for Customer Behavior and Lifetime Value
  • Getting the Most Out of Traditional and Online Qualitative Research
  • Linking Customer, Employee and Process Data to Drive Profitability
  • Managing Marketing Research to Enhance Accountability and ROI
  • Market Segmentation and Positioning Research
  • Microlaunch Marketing Research Simulation – Experiential Learning In A Competitive Environment
  • Moderator Training: Focus Groups & IDIs
  • Neuroscience Toolkit for Business Decisions
  • New Product Research: Laying the Foundation for New Product Success
  • Next Generation Qualitative Tools: Social Media, Online Communities & Virtual Research Platforms
  • Next Generation Quantitative Tools: Online Innovations, Mobile, Best Practices
  • Positioning Research
  • Practical Conjoint Analysis and Discrete Choice Modeling
  • Practical Marketing Research
  • Practical Multivariate Analysis
  • Pricing Research
  • Qualitative Research with Children
  • Shopper Marketing: Insights, Innovation & Implementation
  • Specialized Moderator Skills for Qualitative Research Applications
  • The Fundamentals of Data Analysis: Preparing, Weighting, Analyzing
  • Tools and Techniques of Data Analysis
  • Writing and Presenting Marketing Research Reports

Company Policies  (class times, cancellations etc.)

What are the times for seminars?

All of our seminars start at 8:30 a.m. with a continental breakfast available in the meeting room at 8:00 a.m. The seminars will end at approximately 5:00 p.m., except on the last day which will end closer to 4:30 p.m.

Where will the seminar be held?

All of the seminars are conducted in a major hotel or conference center. A block of sleeping rooms is generally booked in the same hotel at a lower rate. Participants should make their own plans for travel and lodging. Attendees can take advantage of the lower sleeping room rate available in the same hotel where the seminar is conducted or make alternate arrangements. In most cases each hotel is located such that a rental car is not necessary. From the airport to the hotel, a taxi or shuttle works fine. Once in the area where the hotel is situated, there is plenty to do within a short walk or a short cab ride. To obtain hotel information for a particular seminar, please call 1-800-349-1935.

Does The Burke Institute offer a team discount if I register multiple people?

How to Qualify: Have 4 people from the same company attend the same course and only pay for 3. The 4th person can attend at no charge. All attendees must attend the same course, at the same time in the same location. This offer may not be combined with other offers nor may it be spread out over different sessions during the year. The Team Fee is subject to enrollment availability. (The Focus Group Moderator Training and Specialized Moderator Skills for Qualitative Research Applications seminars are excluded from this offer.)

What other fee reductions are available?

There are several ways in which you obtain significant savings:

• Combination Fee: An individual registering for two consecutive seminars during the same week in the same city may deduct $200 from the second seminar. Recommended seminar combinations have been identified. Contact a representative for more details at 1-800-349-1935.

• Certificate Fees: The Registration fees for the three Certificate Programs result in substantial savings. For the Certificate of Proficiency in Marketing Research Methodology and Applications program ($9000 fee) you can realize a savings of $4170- $5770; for the Certificate of Proficiency in Qualitative Research ($5000 fee), the savings is $790; and for the Certificate of Proficiency in Quantitative Analysis ($5000 fee), the savings is $390 each.

• Pass Program – The Burke Institute Individual Pass Programs are available in 3, 6, and 12 month options. Under the Pass Program, you would pay one flat fee per person and attend as many Burke Institute US-based seminars as you want during the designated timeframe. You can save thousands of dollars over the course of a year. The fees for the pass program are as follows: 3 Month Fee: $6,500; 6 Month Fee: $9000; and 12 Month Fee: $10,500.

Savings programs cannot be combined with one another. We will be happy to work with you to set up the best program to meet your budget and training needs.

Can I get your seminars delivered on-site?

All of The Burke Institute seminars are available for in-company presentation. One or more staff members of The Burke Institute will conduct the seminar at a time and location most convenient to you. A major benefit of the in-house program is the freedom to modify the content of the current seminars to meet the individual company needs. Customization allows the sponsoring company the flexibility to emphasize the most relevant issues and to minimize those not as relevant. There is also the very real benefit of having everyone exposed to the same material at the same time. The in-house seminar program also provides substantial cost savings in registration fees as well as participant travel costs. The actual savings are typically 30 - 50% of the cost of attending regularly scheduled seminars and depend on the number of participants and the length of the seminars.

Is there any pre-work before I attend the seminar?

There is no pre-work required before attending any of the seminars.

Are continuing education credits available?

All Burke Institute seminars are authorized to receive Continuing Education Units (CEU) in conformance with guidelines established by the National Task Force on the Continuing Education Unit. Call for CEU information.

The Burke Institute reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, The Burke Institute's liability is limited to the refund of the program fee only.