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Seminar Summary:

How to implement and maintain a successful Facebook marketing campaign (see full course description)


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Training Course Syllabus:

Facebook® Marketing Training Seminar

There's a lot to "like" about Facebook marketing!

Facebook has become instrumental in bringing people together through the Internet, and what started as a simple way to connect with friends has grown into a marketing juggernaut.

As a marketing tool, Facebook has leveled the playing field — you don't need to be a large organization with a substantial marketing budget to get in the game and establish a presence on Facebook. Today, businesses of all sizes and from every industry are cashing in on the Facebook trend — successfully marketing their products and services, building brand awareness, and connecting one-on-one with customers.

There's more to Facebook marketing than just setting up a page for your business …

With everyone jumping aboard the Facebook marketing bandwagon, there is bound to be fallout. For every example of spectacular marketing success, there are just as many flops, failures, and disasters. How can you make sure your Facebook marketing campaign is on target from the start? How do you determine who your Facebook audience is, as well as what they want, need, and expect from your Facebook presence? How do you grow your audience, and connect successfully with interested prospects? What online tools, applications, and plug-ins should you use?

We'll help you create a successful Facebook marketing presence in just one information-packed day of training!
In one exciting, fast-paced day, you'll learn the benefits of setting up a Facebook page for your business and why you should install the Facebook "Like" button on your corporate website. You'll be introduced to Facebook's many tools, features, and applications that help you build a constant stream of relevant, updated content. You'll discover the best ways to interact with customers and visitors through Facebook, and get started building a personal and professional "friend" network to get your business as much positive online exposure as possible. You'll also find out how to generate buzz and consumer interest through Facebook promotions, events, contests, and polls.

The statistics for Facebook are staggering. According to Facebook's pressroom:

  • There are more than 500 million active users
  • 50% of active users log on to Facebook in any given day
  • People spend over 700 billion minutes per month on Facebook
  • The average user is connected to 80 community pages, groups, and events
  • More than 30 billion pieces of content (Web links, news stories, blog posts, notes, photo albums, etc.) are shared each month
  • Every month, more than 250 million people engage with Facebook on external websites
  • More than 2.5 million websites have integrated with Facebook

Using Facebook as part of your overall marketing strategy makes smart business sense: it's cost-effective, responsive, measurable, and puts you in direct contact with targeted consumers and prospects. Thousands of businesses use Facebook to drive traffic to their websites, generate interest in products and services, and connect online with their customers. Join the Facebook business community and take full advantage of this exciting resource!

Facebook Marketing — Seminar Overview

An Introduction to Social Media and Facebook Marketing

  • The Social Media phenomenon: what it is, how it started, and where it's going
  • Web 2.0: how modern consumers relate to online media
  • Facebook demographics: who's on Facebook?
  • Your Facebook audience — user trends, habits, and more
  • The Facebook Marketing concept: what it is, how it works, what you need to know about:
    • Pages
    • Groups
    • Places
    • Advertising on Facebook
    • Apps and Social Plugins
    • Facebook Questions
    • The Facebook Marketplace
    • Facebook's Traffic Analysis tools

Creating a Facebook Marketing Strategy

  • Research your current online status:
    • What are people currently posting about your business online?
    • What do they want to do when they visit your site … but can't?
    • Who is your target market and where are they located within the Facebook community?
    • What do visitors want to do on your site … but can't?
  • Define your goals:
    • Are you searching for new markets and methods to reach them?
    • Do you want to strengthen your organization's brand image?
    • Do you specific products and services you wish to market a group of specific consumers?
    • Are you hoping to drive more consumer traffic to your business website?
    • Could a stronger Web presence earn greater recognition for your organization?
  • Execute your plan:
    • Identify the Facebook venues and personnel required to implement your plan
    • Start small, "go live," and build upon your successes
    • Harness great ideas for engaging your audience and reaching out to new prospects
    • Use Facebook's Analysis tools to accurately measure and evaluate your plan's effectiveness


Building Your Facebook Presence

  • Sharing content via Facebook: creating buzz, driving traffic, "going viral," generating revenue, increasing SEO
  • How to use news feeds to build exposure and drive traffic to your site
  • How to host Facebook events and invite people to attend
  • Ways to make sure your content is engaging enough to elicit responses from fans
  • Why sharing information, insights, and helpful tips through Facebook is critical to your success
  • How to integrate other social media platforms (Twitter®, YouTube®, Blogs, LinkedIn®, etc.) with your Facebook campaign

Legal Implications You Must Be Aware Of

  • Define your internal policy for content, and develop procedures for who, when, and what is posted publicly
  • Learn which types of content can put you at legal risk for liability
  • Prepare a damage control contingency plan



Seminar Check-In: 8:30 AM    Seminar Program 9:00 AM to 4:00 PM

Seminar Summary:

How to implement and maintain a successful Facebook marketing campaign (see full course description)

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