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Who should attend Google Adwords Training Course
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Google Adwords Training Course  

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Seminar Summary:

This course provides an understanding of the Adwords interface, ways to improve advertisement placement using appropriate keywords and tested strategies that will help you improve your Quality Score, reduce your cost-per-click (CPC) and increase click-through-rate (CTR). (see full course description)

 
 
 

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Training Course Syllabus:


Google Adwords Training Course

Google Adwords™ uses Search Engine Marketing (SEM) or Pay-Per-Click (PPC) to advertise. Companies use Good Adwords™ to enhance their visibility, and attract new customers. The Google Adwords™ Training Course teaches you how to use the Google Adwords™ platform more accurately to achieve the maximum benefit from it.

The pdtraining Google Adwords Training course provides an understanding of the Adwords interface, ways to improve advertisement placement using appropriate keywords and tested strategies that will help you improve your Quality Score, reduce your cost-per-click (CPC) and increase click-through-rate (CTR).

Learning Outcomes - Google Adwords Training Course

  • Learn How to Conduct Relevant Keyword Research
  • Know How to Use the Basic Adwords Interface
  • Learn the Importance of “Quality Score”
  • Understand the Structure of an Ad Campaign
  • Be Able to Set Up a Campaign
  • Be Able to Set Up an Adgroup
  • Know How to Write an Ad
  • Understand the Basics of Ad Copy Writing
  • Experience the Bidding Process
  • Create a Basic Report
     

Course Outline - Google Adwords Training Course

Foreword:

Learn what to do and what not to do with your Google Adwords™ campaigns so that you get the most out of your advertising dollars. This course will show you some of the best practices related to running ad campaigns using the Adwords interface.

Delivered by a professional internet marketing consultant with over 8 years of experience using Adwords™, this course teaches you how to create new leads and generate traffic to your website.

Don’t start an Adwords™ campaign without first attending this insightful course aimed at teaching you how to improve your Click-Through-Rate (CTR) while reducing your Cost-per-Click (CPC).

Google Adwords Training Course - Lesson 1
Introduction Introduction
Personal learning goals of each participant
Plan and structure for the day

Google Adwords Training Course - Lesson 2
Overview of Adwords Basics Introduction to Adwords Keyword Tool
Setting Search Options
Understanding Keyword Results
Basic Adwords Overview

Google Adwords Training Course - Lesson 3
Using Adwords Interface Introduction to Adwords Interface
Introduction to Campaign Hierarchy
Introduction to Campaign Settings
Create a Campaign
Create an Adgroup

Google Adwords Training Course - Lesson 4
The Impact of Your Quality Score What is Quality Score (QS)
Impact of QS on Bids
QS and Writing Ads
QS and Destination Pages

Google Adwords Training Course - Lesson 5
Creating and Testing Ads How to Create an Ad
Introduction to Split Testing
Creating Multiple Ads
Monitoring Ads

Google Adwords Training Course - Lesson 6

Introduction to Bidding for Keywords Introduction to the Bidding Process
How to Use QS to Reduce CPC
Bidding for Keywords
Monitoring Non-Performing Ads

Google Adwords Training Course - Lesson 7
Enhancing Your Ads Effectiveness Introduction to Extensions
How to Use URL Extensions
Tips on Mobile Marketing
Things to Avoid in Adwords

Google Adwords Training Course - Lesson 8
Wrapping Up Words from the Wise
Parking Lot
Action Plans and Evaluations


Details:

Training Seminar Time: 9:00 AM - 4:30 PM
Small classes, average 5 people, max 16
Pay on Invoice or by Credit Card

Included:

Use of 10.1 Android Tablet included

Lunch & Refreshments

Certificate


Available as Online Training:  The pd Training H.I.V.E.    Request more information

 

The pd training H.I.V.E. (Hands On Instructor-led Virtual Classroom Experience) gives participants the great instructor-led training experience without having to travel to the training room. The participants chat and collaborate with their trainer and each other - just like any other class.


Key Benefits:

Online Instructor led Training - Benefits
Development of hands-on skills
Collaboration in Breakout sessions
Demonstrations
Online polls and quizzes
 

Seminar Summary:

This course provides an understanding of the Adwords interface, ways to improve advertisement placement using appropriate keywords and tested strategies that will help you improve your Quality Score, reduce your cost-per-click (CPC) and increase click-through-rate (CTR). (see full course description)

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