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Who should attend Advertising and Promotion of Dietary Supplements: 2-Day In-Person Seminar by Ex-FDA Official
Regulatory Affairs, Legal Reviewers, Marketing, Advertising agencies who support dietary supplements, Medical Reviewers, Distributors
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Seminar Summary:

One of the biggest challenges in the dietary supplement industry is handling marketing and advertising. Marketers must build a strong campaign to differentiate their product from their competitors. (see full course description)

 
 
 

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print the agenda print agenda for the Advertising and Promotion of Dietary Supplements: 2-Day In-Person Seminar by Ex-FDA Official seminar

 

Training Course Syllabus:


Advertising and Promotion of Dietary Supplements: 2-Day In-Person Seminar by Ex-FDA Official

Course Description:

One of the biggest challenges in the dietary supplement industry is handling marketing and advertising. Marketers must build a strong campaign to differentiate their product from their competitors. They seek to find ideas and words to tout the benefits of their product through advertising. However, they must also comply with the laws and requirements for appropriate advertising. Within the US, the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA), are responsible for enforcing the laws and regulations that dictate the boundaries of what the company can say when selling its products.

Supplement marketers must ensure that anyone involved in promoting products is familiar with basic FTC advertising principles. The FTC has taken action not just against supplement manufacturers, but also, in appropriate circumstances, against ad agencies, distributors, retailers, catalog companies, infomercial producers and others involved in deceptive promotions. Therefore, all parties who participate directly or indirectly in the marketing of dietary supplements have an obligation to make sure that claims are presented in a compliant manner.

On Day 1, you will gain an in-depth understanding of the FDA and FTC requirements for advertising and promotion of dietary supplements. Hands-on activities will allow you to use this understanding to evaluate promotional claims for compliance and discuss ways to turn non-compliant pieces around while still delivering a strong and robust marketing message.

On Day 2, we will discuss the elements of appropriate supportive evidence for making claims. You will gain practical experience by evaluating the supportive evidence behind proposed claims to determine if it is acceptable. Cases of non-compliance and the associated penalties will be reviewed. And, strategies for implementing an effective, internal review and approval process to ensure compliance will be discussed.

Learning Objectives:

After taking this seminar, participants will be able to understand:

How to develop compliant advertising claims
Level of support necessary for various types of claims
How to transform non-compliant claims
Approaches to implementing a review and approval process for proposed advertising


Seminar Benefits:

Understanding the laws and regulations that govern advertising and promotion of dietary supplements
Learn to transform non-compliant messages into compliant messages
Hands-on practical experience in evaluating supportive evidence for appropriateness
Implement programs and strategies to ensure compliance and negative regulatory actions

Areas Covered:

FDA and FTC requirements for advertising and promotion
How to evaluate promotional claims for compliance
How to turn non-compliant pieces around while still delivering a strong and robust marketing message
The elements of appropriate supportive evidence for making claims
How to evaluate the supportive evidence behind proposed claims to determine if it is acceptable
Review cases of non-compliance for learnings
How to implement an effective, internal review and approval process

Course Outline:

Day 1 (8:30 AM – 4:30 PM)

8:30–9:00 : Registration
9:00-10:00 : Overview of regulatory structure and the role of each regulatory agency
10:00-10:45 : Overview of foundational requirements for all advertising
10:45-11:00 : Break
11:00-12:00 : In depth review of specific requirements imposed by the FDA
12:00-1:00 : Lunch
1:00-2:30 : In depth review of FTC requirements for various claim types (structure/function, health, and nutrient content)
2:30-4:30 : Review example claims for compliance and discuss transformation of non-compliant claims

Day 2 (8:30 AM – 4:30 PM)

8:30-9:00 : Review of Day 1; Questions from Day 1; Review of Day 2 agenda
9:00-9:30 : Review the required elements of supportive evidence for making claims
9:30-10:00 : Examine various types of supportive documents and which claims they can support
10:00-10:15 : Break
10:15-12:00 : Evaluate supportive evidence behind specific claims to determine acceptability
12:00-1:00 : Lunch
1:00-2:30 : Review actual cases of non-compliance and discuss learnings from these cases
2:30-2:45 : Break
2:45-4:30 : Strategies for implementing an effective, internal review and approval process

Seminar Summary:

One of the biggest challenges in the dietary supplement industry is handling marketing and advertising. Marketers must build a strong campaign to differentiate their product from their competitors. (see full course description)

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