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Who should attend Achieve Better Results with Simplified Strategic Planning for Small to Mid-Sized Companies
CEOs, Company Presidents and Other Top Executives of Independent Companies and Subsidiaries of Larger Companies
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CEOs, Company Presidents and Other Top Executives of Independent Companies and Subsidiaries of Larger Companies

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Seminar Summary:

A Two-Day, Interactive, Limited Enrollment Seminar for CEOs, Company Presidents and Other Top Executives of Independent Companies and Subsidiaries of Larger Companies (see full course description)

 
 
 

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Training Course Syllabus:


Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.

Whether youŽve been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days at the Michigan State University seminar on Simplified Strategic Planning for Small to Mid-Sized Companies, youŽll learn our time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

NINE REASONS YOU SHOULD ATTEND

  1. You will sharply focus your efforts on what is most important to your future success.
  2. You will improve tomorrow's results through efficient and effective strategic management.
  3. You will achieve your highest potential.
  4. You will take control of your destiny by establishing a lean, effective strategy process that fits your business.
  5. You will reach and stretch for higher levels of attainment.
  6. You will deal with rapidly changing developments that will confront your business in the coming years.
  7. You will translate the company vision into personal involvement and alignment for your employees.
  8. You will generate motivation enthusiasm and commitment.
  9. You will accomplish all of this without interfering with the conduct of your business.

YOU WILL LEARN:

Why Most Companies Fail at Strategic Planning

  • How strategic planning impacts survival
  • Why strategic planning requires a big-picture approach, rather than a single "magic bullet" solution
  • How to craft a strategy that is thorough, yet simple

How to Create a Great Strategic Team

  • Why you should never plan by yourself
  • Who should be on your team...and who must NOT be
  • How to build team commitment
  • Ways to pinpoint the best team leaders

How to Dominate Your Market

  • Why you must define your market with laser-like focus when creating a strategic plan
  • The right way to segment your market for maximum profits
  • The #1 mistake most companies make when doing segmentation
  • How to gain market share...no matter how tough the competition is

How to Get Information You Need

  • Why the information you gather is critical to the success of your plan
  • The hands-down best way to gather information
  • Why you never want too much information...and how to know when you have enough
  • The truth about who should gather information for you (hint: the answer may surprise you)

How to Measure Key Success Factors

  • The key areas to measure that drive your business
  • The accurate way to measure intangibles
  • How to create a profitability analysis to uncover and enhance your best profit centers
  • The one thing you must always measure to ensure the very survival of your company

How to Find Your Unique Strategic Competencies

  • Why every company must find its strategic competencies and what to do if you can't find one
  • The three elements of every strategic competency
  • How to sustain your strategic competency
  • The three specific tests that every strategic competency must pass

How to Make Good Assumptions

  • How to avoid one of the biggest mistakes of strategic assumptions
  • How to anticipate the turning points in a trend
  • What to do when it's impossible to make a reasonable prediction
  • The four steps to minimizing assumption errors
  • How to prepare for the unexpected

How to Select and Exploit Your Best Opportunities

  • How to avoid the dreaded "group think"
  • How to use creative brainstorming to uncover breakthrough ideas
  • How to stimulate creative thinking about opportunities
  • The four criteria you should use to assess the viability of any new opportunity

How to Protect Your Company From Potential Threats

  • The most important question your company must answer to anticipate any strategic threats
  • The five steps you must take to minimize the impact of any significant strategic threat
  • How to evaluate perceived threats to identify those with the greatest potential impact

How to Determine Your Strategic Focus

  • The six options for your company's strategic focus
  • How to align your strategic focus with your strategic competencies
  • The four key factors of market attractiveness
  • The seven key characteristics of your competitive position
  • The five core business strategies
  • How to select the best strategy for each market segment
  • The four options for your competitive strategy
  • How to select a competitive strategy for each market segment

How to Get From Where Your Are To Where You Want to Be

  • How to set measurable, specific and achievable strategic objectives
  • How to achieve 80% to 90% of your strategic objectives (most company achieve only about 30% of their objectives)

How to Best Allocate Your Resources To Meet Your Objectives

  • How to determine resource needs and availability
  • How to find the money and the time to carry out your strategic plans

How to Most Effectively Use Your Strategic Plan

  • Why the planning process produces better results each time you use it
  • How to use your daily behavior to communicate your plan throughout the company
  • When to update your plan

Here's what some seminar attendees have said about the seminar:

"This is one of the most useful professional development programs I've ever attended. It stimulated thinking and presented new concepts that are directly relevant to my company." Mike Speight, COO, Kansas Foundation for Medical Care, Inc.

"Simplified Strategic Planning provided us a straightforward process that helped our already successful organization set a much clearer direction for the future." Ed Engle, Jr., President, Rima Manufacturing Company

"...this program will revise our current floundering SP process." Program Attendee

"Good information. I believe that any company that realistically follows the material will be successful." Robert Taylor, General Manager, Allcable

100% No Questions Asked, Money-back Guarantee

Whether you've been using strategic planning for years or you're starting from scratch, we guarantee that this program will contain the most valuable information you will ever see on strategic planning. If you don't feel that this is, hands-down, the absolute best system for strategic planning, you will receive a prompt and courteous refund of your course fee.

Put this unique, practical, no-nonsense approach to strategic planning to work and achieve a winning strategy for your company. You will also achieve peace of mind - knowing that the future of your company is strong - with each passing day getting closer and closer to your ultimate picture of success.

Company Presidents and CEOs attend WITHOUT charge when accompanied by one or more additional paid attendees.

Seminar Summary:

A Two-Day, Interactive, Limited Enrollment Seminar for CEOs, Company Presidents and Other Top Executives of Independent Companies and Subsidiaries of Larger Companies (see full course description)

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