Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.
Whether youŽve been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days at the Michigan State University seminar on Simplified Strategic Planning for Small to Mid-Sized Companies, youŽll learn our time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.
NINE REASONS YOU SHOULD ATTEND
- You will sharply focus your efforts on what is most important to your future success.
- You will improve tomorrow's results through efficient and effective strategic management.
- You will achieve your highest potential.
- You will take control of your destiny by establishing a lean, effective strategy process that fits your business.
- You will reach and stretch for higher levels of attainment.
- You will deal with rapidly changing developments that will confront your business in the coming years.
- You will translate the company vision into personal involvement and alignment for your employees.
- You will generate motivation enthusiasm and commitment.
- You will accomplish all of this without interfering with the conduct of your business.
YOU WILL LEARN:
Most Companies Fail at Strategic Planning
planning impacts survival
planning requires a big-picture approach, rather than a single "magic bullet"
How to craft a
strategy that is thorough, yet simple
to Create a Great Strategic Team
Why you should
never plan by yourself
Who should be on
your team...and who must NOT be
How to build
Ways to pinpoint
the best team leaders
to Dominate Your Market
Why you must
define your market with laser-like focus when creating a strategic plan
The right way to
segment your market for maximum profits
The #1 mistake
most companies make when doing segmentation
How to gain
market share...no matter how tough the competition is
to Get Information You Need
information you gather is critical to the success of your plan
best way to gather information
Why you never
want too much information...and how to know when you have enough
The truth about
who should gather information for you (hint: the answer may surprise you)
to Measure Key Success Factors
The key areas to
measure that drive your business
The accurate way
to measure intangibles
How to create a
profitability analysis to uncover and enhance your best profit centers
The one thing
you must always measure to ensure the very survival of your company
to Find Your Unique Strategic Competencies
company must find its strategic competencies and what to do if you can't find
elements of every strategic competency
How to sustain
your strategic competency
specific tests that every strategic competency must pass
to Make Good Assumptions
How to avoid one
of the biggest mistakes of strategic assumptions
anticipate the turning points in a trend
What to do when
it's impossible to make a reasonable prediction
The four steps
to minimizing assumption errors
How to prepare
for the unexpected
to Select and Exploit Your Best Opportunities
How to avoid the
dreaded "group think"
How to use
creative brainstorming to uncover breakthrough ideas
How to stimulate
creative thinking about opportunities
criteria you should use to assess the viability of any new opportunity
to Protect Your Company From Potential Threats
important question your company must answer to anticipate any strategic
The five steps
you must take to minimize the impact of any significant strategic threat
How to evaluate
perceived threats to identify those with the greatest potential impact
to Determine Your Strategic Focus
The six options
for your company's strategic focus
How to align
your strategic focus with your strategic competencies
The four key
factors of market attractiveness
The seven key
characteristics of your competitive position
The five core
How to select
the best strategy for each market segment
The four options
for your competitive strategy
How to select a
competitive strategy for each market segment
to Get From Where Your Are To Where You Want to Be
How to set
measurable, specific and achievable strategic objectives
How to achieve
80% to 90% of your strategic objectives (most company achieve only about 30%
of their objectives)
to Best Allocate Your Resources To Meet Your Objectives
How to determine
resource needs and availability
How to find the
money and the time to carry out your strategic plans
to Most Effectively Use Your Strategic Plan
Why the planning
process produces better results each time you use it
How to use your
daily behavior to communicate your plan throughout the company
When to update
Here's what some seminar attendees have said about the seminar:
"This is one of the most useful professional development programs
I've ever attended. It stimulated thinking and presented new concepts that are directly relevant to my company." Mike Speight, COO, Kansas Foundation for Medical Care, Inc.
"Simplified Strategic Planning provided us a straightforward process that helped our already successful organization set a much clearer direction for the future." Ed Engle, Jr., President, Rima Manufacturing Company
"...this program will revise our current floundering SP process." Program Attendee
"Good information. I believe that any company that realistically follows the material will be successful." Robert Taylor, General Manager, Allcable
100% No Questions Asked, Money-back Guarantee
Whether you've been using strategic planning for years or
you're starting from scratch, we guarantee that this program will contain the most valuable information you will ever see on strategic planning. If you
don't feel that this is, hands-down, the absolute best system for strategic planning, you will receive a prompt and courteous refund of your course fee.
Put this unique, practical, no-nonsense approach to strategic planning to work and achieve a winning strategy for your company. You will also achieve peace of mind - knowing that the future of your company is strong - with each passing day getting closer and closer to your ultimate picture of success.
Company Presidents and CEOs attend WITHOUT charge when accompanied by one or more additional paid attendees.